Hungama.com introduces Aaja Nachle - Festivals Unlimited

author-image
afaqs! news bureau
New Update

Company Brief

Mumbai, September 28, 2011

Living up to offering the best in entertainment possible, Hungama.com treats its consumers to exclusive songs, ringtones, videos and wallpapers of top 9 legends of dance from Bollywood. Aaja Nachle is a special pack created to mark the festive season and is available on Hungama web and WAP.

Starting from 27th September, the festivities begin with Akshay Kumar to be followed by the following dancing legends – 28th Sept - Priyanka Chopra, 29th Sept – Shahrukh Khan, 30th Sept – Kareena Kapoor,1st Oct- Salman Khan,2nd Oct- Katrina Kaif, 3rd Oct- Shahid Kapoor, 4th Oct- Aishwarya Rai Bachchan and 5th Oct- Hrithik Roshan. And that’s not all, Hungama is reaching to consumers through various social media contests, on ground activations at the pandals wherein users can win music CD’s, vouchers etc.

With the immense reach of the medium everyone can access the best of entertainment on their fingertips. ‘Aaja Nachle’ is a part of bundled content offerings from Hungama, specific to the festivities. Hungama offers bundled content from celebrity specific, to festival based, or even tied in to various occasions.

‘Aaja Nachle’ has the same pricing model as the rest of Hungama.com- Rs. 10/- for single downloads, Rs. 20/- for the value pack of 4 downloads, Rs. 99/- for the Super Value pack for 99 downloads on 30 days and the monthly subscription of Rs. 99/- for unlimited downloads. The service is compatible with over 400 mobile handsets and on your personal computers.

For further information, please contact:

Hungama

Ishita Mookherjee

Mobile: +919930069690

Email: ishita.mookherjee@hungama.com

-
afaqs! CaseStudies: How have iconic brands been shaped and built?
Advertisment