ICICI Prudential Life Insurance recognized as the ‘Best Leading Private Player – Life Insurance 2011’

Company Brief

Mumbai, September 29, 2011

ICICI Prudential Life Insurance has been awarded the prestigious award for the ‘Best Leading Private Player – Life Insurance 2011’ at the CNBC TV18 Best Bank and Financial Institution Awards for FY11.

The award was conferred on ICICI Prudential Life Insurance for its proven excellence and leadership in the industry and bears testimony to the company’s ability to excel in the face of a challenging economic environment. This distinction was awarded by an eminent panel of jurors and recognizes the company for its contribution to the industry over the last decade.

The company was subjected to an evaluation procedure on various criterion viz; growth, profitability, capital ratios as well as customer care initiatives.

Speaking on the occasion Mr. Sandeep Bakhshi, Managing Director and CEO, ICICI Prudential Life Insurance, said, “We are delighted to have received this prestigious award. It is the dedicated work of the team at ICICI Prudential Life over the last 11 years that has enabled us to present superior quality of products, services and an enhanced customer experience, thereby strengthening our brand. This award reaffirms our belief in the fact that at ICICI Prudential Life, excellence is a journey of continuous improvement. An unrelenting focus on meeting customer needs has been at the core of our customer centric philosophy and enabled us to maintain our growth trajectory. A focus on all round excellence has made it possible for us to create value for our stakeholders and set new benchmarks in the industry.”

For further information, please contact:

Adfactors PR

Brijesh Kutty

Mobile: +919920460901

Email: brijesh.kutty@adfactorspr.com