HP, MTS and Intel bring alive the youth connect with the 'Create, Share and Shine' mantra

Company Brief

Mumbai, October 3, 2011

HP India today announced a strategic marketing agreement with MTS and Intel to launch a series of activities targeted at the Indian youth. The initiative encourages youngsters to make use of the capabilities of HP notebooks powered by Intel processors to create, connect and share content in a youth centric way using the MTS MBlaze accelerator kit. As part of an exclusive offer, an MTS dongle is now available with every new HP Pavilion laptop at a reduced market price of Rs.699.

The campaign includes advertising campaigns, influencer programs and consumer outreach activities. By keeping the young audience at the centre of the campaign, the initiative provides insights into how technology enables cool new experiences for the Indian youth.

Commenting on the strategic marketing agreement, Ranjivjit Singh, Chief Marketing Officer, Personal Systems Group, Hewlett Packard India Sales Pvt. Ltd. said, "The Indian youth segment is very expressive and turns to technology to create its own identity in the virtual world. This marketing campaign brings to life the aspirations of today's youth, where HP technology powered by Intel's processing capabilities and MTS's connectivity gives them the power to 'create and share' content as a means to gain social currency and 'shine' on.

Expressing his views, Mr. Leonid Musatov, Chief Marketing & Sales Officer MTS India, said "For youth today, listening to what everybody has to say is passé, it's their time now. They have something to say, to create, to share, and want the world to take note of the brilliance of their mind. By adding speed and connectivity to their world, we aim to give them the joy of sharing spontaneous experiences. We are delighted to create an exclusive offer, where an MTS dongle is now available with every new HP Pavilion laptop at a reduced market price of Rs 699 along with high speed upload and download capacity."

"Consumers today not only want high performance, but also an enhanced visual experience. The 2nd Generation Intel Core processors deliver a smooth, immersive experience on notebooks allowing users to move effortlessly from one application to another without interruption," added Prashanth Adiraju, Director-New Platforms Business Group, Intel South Asia.

HP has been at the forefront of driving innovations that excite the youth. Some of these include BeatsTM Audio along with quad speakers for the best quality music consumption; SimplePass technology that makes it easy for users to log on to multiple accounts over various social networking channels or email IDs, all by a simple swipe; CoolSense - a breakthrough "intelligent cooling" system pre-installed in the laptops to keep it cool and give the users ultimate comfort at all time and GDDR5 for the best graphics and visual experience perfect for gaming and watching videos.

By bringing together complimenting elements of technology, the three brands aim to provide a one stop solution for youngsters that will significantly enhance their experience when it comes to social media consumption and other entertainment selections.

For further information, please contact:

Edelman

Poornashree Balakrishnan

Mobile: 9004614587

Email:poornashree.balakrishnan@edelman.com