Jack Daniels raises a toast at the last virgo celebration of the year

Media News

New Delhi, October 03 , 2011

As the autumn leaves fall and the month of Virgo passes by, Amrit Kiran Singh, Vice President and Area Director, Brown Forman hosted a do and invited the city's fashion denizens to a Virgo's ball .Hosting the city's globe-trotting jet set to an indulgent glam slam at Leela Palace, New Delhi, Jack Daniel India joined the annual, global soiree to celebrate their founder Jack Daniel's 160th Birthday. The event was well attended by fashionistas and leading celebrities of Delhi.

Presenting a very collectible 'Mr. Jack's 161st Commemorative bottle', Jack Daniels also ties up with Harley Davidson to offer a bike to one very lucky winner who gets to ride home on this legend by merely ordering his favorite 'Jack & Coke' at a partnering bar.

The birthday celebration is a culmination of a month long celebration spread across the four corners of the Indian sub-continent. For this promotion Jack Daniels tied up with bars, domestic shops and the Duty Free to flag off a very special lucky draw. The globally acclaimed spirits brand invited its patrons to call their fortune by merely downing the iconic cocktail Jack & coke or enjoying their JD on the rocks at a bar next door. In return they would win a series of lucky prizes including a classic Harley Davidson bike. The 'gifts galore' campaign culminated today with a sparkling party.

Also released on the occasion was a limited edition Jack Daniel's 160th Birthday bottle that is fabled to fly off the shelf. Says Mr. Amrit Kiran Singh, Vice President and Area Director, Brown-Forman, " Every year we celebrate our Founder's birthday with a memorabilia bottle that patrons wait to place on their bar in a pride position. Jack Daniels, the leading whisky brand globally enjoys a leadership place for itself in the Indian market."

"This year we spike our celebration by tying up with the legendary bike company Harley Davidson. Equally iconic in the lifestyle zone we find a great brand fit between them and Jack Daniels, a whisky that Indian youth have learnt to relish responsibly."

Brown Forman flags off the celebration by inviting people to participate in a month long contest that will take place in partnering bars. The list of bars is illustrious and includes:

Filtered through a thick layer of maple charcoal before it is put into casks for aging, Jack Daniels is a mellow and full bodied Tennessee Whisky with a multi layered flavor. The aroma of this spirit is wonderful, flowery, Smokey and very earthen.

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