Repair dryness with Nivea smooth milk lotion

Company Brief

New Delhi, October 7, 2011

Nivea which has built an entire company on skin since 1911 and has pioneered many breakthrough concepts in the Skincare industry, understands that dryness removal can happen only by repairing it from the core of the skin cells by using Skin's Own strength. NEW Nivea Body Lotions help in Dryness Repair from the skin's core for 24 hour + smoothness with Hydra IQ the intelligent MOISTURISER. Every variant under Nivea Body is posed to solve dryness problem among various skin types- be it Normal, Dry or Very dry skin. The New Nivea Smooth Milk variant helps repair dryness in dry skin types resulting in visibly smooth and touchably soft skin.

The innovative Hydra IQ technology was launched after 7 years of intensive research at Beiersdorf. It is based on the Nobel Prize winning discovery made by Peter Agre, who identified a previously unknown protein, which he called Aquaporin. After the application of products containing Hydra IQ, the skin's moisture content increases significantly, water is more effectively transported and the skin feels beautifully silky and soft as a result of being better hydrated.

In autumn-winter, cold air, wind, thick woolen garments draw the lipids and moisture out of the skin. In summer, dryness can be caused by heat and UV light. In addition to climatic factors, bathing routines involving long, hot showers, frequent hand washing or bathing with a lot of soap, irregularities in diet or stress can have a negative effect on the skin's moisture balance.

Ideally, the skin's moisture content should be between 15 and 20 percent. If it falls below this level, the skin gets dehydrated. Low levels of hydration & loss of lipids causes the Skin to itch and flake, become rough and even cracked in places - especially on the leg, hands, knees and elbows. Hence Dry skin is a problem that shouldn't be taken lightly. Nivea understands that skin provides a link between our inner and external world, expresses emotions and loves to be touched, therefore the innovation in Body Lotion in form of its Hydra IQ technology.

ACTOR Anushka Sharma, who forms an integral part of the new Nivea Body Lotion Campaign, shares her fondest memories of her association with the Nivea products since her childhood. She strongly recommends Nivea body lotion range as she totally believes that it delivers what it promises - 'visibly soft and touchably smooth skin'.

PRICE: Rs. 218 for 250 ml

For further information, please contact:

Clea Public Relations

Devorica Adhikari

Tel : 011-41435182

Email:devorica@cleapublicrelations.com