Old is Gold, a jukebox idea - this Diwali from the kreate team

Company Brief

Mumbai, October 13, 2011

Music is the art form that inspires more people than any other. This time it finds its inspiration in a Diwali lamp created by the folks at kreate advertising pvt.ltd. What makes this lamp so special is that it features the latest in innovative, smart design, such as energy efficient lights, extraordinary feats of reuse – all without sacrificing style.

It is made of all and all 36 cassettes that nowadays are hardly of any use, is painted with translucent colours, and emits lights in a way an ordinary looking lamp doesn’t.

On this occasion Mr. Dhaval Mehta, CMD kreate advertising pvt. ltd. speaks, “The Diwali at kreate is not a typical one. It is far from it. Diminishing waste in our society is crucial to our future. We are always looking for ways to lessen our impact on the environment. I am very happy that the creative genius of the team here has come out with this unique idea to celebrate this Diwali in a sustainable way, and we like to call this lamp as an ‘out of the jukebox idea’. Our message to people is, whether you’re choosing new appliances or putting on a fresh coat of paint; do celebrate an environment – friendly Diwali!”

For further information, please contact:

Kreate Advertising

Sonali Pawar

Tel: +91-22-24094319

Email: mail@kreatepr.com