Tag Heuer celebrates '150 Years Of Mastering Speed'

Company Brief

New Delhi, October 28, 2011

In 2011, TAG Heuer, the worldwide leader in sports watches and chronographs, marks it's “150 years of Mastering Speed”. TAG Heuer Brand Ambassadors Lewis Hamilton and Karun Chandhok were there to celebrate the occasion in New Delhi.

To celebrate the occasion, TAG Heuer Brand Ambassador Lewis Hamilton launched the special ‘India Racing Limited Edition’ watch. He also signed the box of the 001/200 serial numbered India Racing Limited Edition watch which will be auctioned later for charitable purposes.

The TAG Heuer Carrera Tachymeter Chronograph has been chosen for this special edition. The Carrera Series draws its name from the most prestigious and dangerous endurance race of its day. Carrera, which in Spanish, means “competition of the highest order”, is apt for this special edition to mark TAG Heuer’s ‘Mastering Speed for 150 Years’ celebrations as it remains synonymous with sports, excitement, danger, adventure and heroism.

This 200 pieces numbered limited edition has been adorned with the logo of ‘Mastering Speed for 150 Years’ with striking India colors – Saffron and Green. The presence of the car shaped logo on the dial adds to the thrill of TAG Heuer fans as well as car racing enthusiasts. The ‘Mastering Speed for 150 Years’ logo has been placed on the dial at 9 ’o clock as well as on the Sapphire Crystal case back. The chronograph hand along with the thread stitching on the leather strap is in India saffron colors.

To make this a memorable evening TAG Heuer hosted an exclusive screening of the critically acclaimed Universal Studios production 'Senna'. Written and produced by Manish Pandey and Directed by Asif Kapadia the film is based on the greatest ever F1 legend and former TAG Heuer Brand Ambassador, Ayrton Senna. Brand Ambassador Lewis Hamilton opened the screening of the movie.

The evening witnessed the presence of eminent personalities such as Kapil Dev, Anthony Hamilton, Irrfan Khan, Subrata Roy Sahara, Rana Gill, Sanjeev Bijli, Misha & Ashish Soni, Gaurav Kapur, Sandeep Jajodia, Neesha Singh and Atul & Vandana Kasbekar, amongst others.

“To have the world’s best drivers as global brand ambassadors and the best racing teams as partners, has contributed tremendously to TAG Heuer’s rich motor-racing heritage. It is an extremely exciting moment for everyone to be able to celebrate TAG Heuer’s “150 Years of Mastering Speed” in the midst of this fervent atmosphere. We are really honored that TAG Heuer Brand Ambassador and 2008 Formula One World Champion, Lewis Hamilton, is here with us to launch the special India Racing Limited Edition watch.” Commented Manishi Sanwal, General Manager, LVMH Watch & Jewellery India Pvt. Ltd.

Also speaking on the occasion, Brand Ambassador Karun Chandhok said, “When it comes to true motor-racing lineage, no other brand comes close, and TAG Heuer has proved it’s excellence in the domain of motor sports time and again through brilliant innovations and technological breakthroughs, thereby keeping true to its principles of precision and performance. It is great to share such a special relationship with the brand.”

The TAG Heuer Mastering Speed event was hosted in association with Apsley Tailors from London. Apsley Tailors, established in 1889, offers luxury, handmade, bespoke tailoring of exceptional quality, in great speed and for excellent value.

For further information, please contact:

The Communication Council

Krittika Bhalla

Mobile: +919818252818

Email: krittika@tccggd.com