This November solve a mystery with Tintin and Colgate 360° Surround toothbrush

Company Brief

Mumbai, October 27, 2011

Colgate-Palmolive (India) Ltd, the market leader in oral care in India, along with Sony Pictures plans to take you on an adventure and give you a once-in-a-lifetime opportunity to visit Tintin’s homeland – Brussels. On the anvil of ‘The Adventures of Tintin’ movie release on November 11th, Colgate 360° Surround toothbrush has announced the ‘Fight-Against-Evil’ contest that gives the consumers a chance to be part of Tintin’s life. Lucky winners stand a chance of winning exciting Tintin merchandise. And it doesn’t end there - three lucky winners will also get to win a 5-day trip to Brussels, Tintin’s homeland.

Announcing the contest, Rekha Rao, V-P Marketing, Colgate-Palmolive (India) Ltd, said, “We are excited to partner with Sony Pictures to bring the ‘Fight-Against-Evil’ contest to our consumers. Most of us have been Tintin fans and we are delighted to present our consumers with an opportunity to be part of their favourite character’s life.”

Divya Pathak, Director – Marketing, Sony Pictures India seconded this sentiment saying, “’The Adventures of Tintin’ is the movie event of the year and Tintin, together with the movie’s creators Steven Spielberg and Peter Jackson, are icons in India. We see this partnership with Colgate as iconic brands coming together to give Tintin fans one more reason to celebrate the release of this much-awaited movie.”

The new TVC campaign introducing the contest draws synergies of Tintin and Colgate 360° Surround toothbrush fighting evil forces. While Tintin travels the world solving mysteries, Colgate 360° Surround, a ground-breaking and innovative toothbrush packed with special cleaning features, helps fight the evil forces all across the mouth.

The Colgate 360° Surround toothbrush, which was introduced last month in India, features Surround bristles that simultaneously clean both sides of the teeth and reach down to the gumline. These Surround bristles combined with the brush’s wraparound cleaner, and cheek and tongue cleaner, provide 3X germ removal action by removing germs in three ways.

To participate in the ‘Fight-Against-Evil’ contest, consumers have to answer a simple question, ‘Who fights the evil forces in your mouth?’ and SMS the answer to 53636. They can also log on to www.fightagainstevil.co.in for more details and to be part of the exciting contest which will be active from October 28th till November 25th 2011.

So gear up to be part of an adventure of a lifetime!

For further information, please contact:

Edelman

Neeti Sharma

Email: Neeti.Sharma@edelman.com