Children's Ultimate dream comes true with Perfetti's 'Candy Tree'

Company Brief

New Delhi, November 15, 2011

Perfetti Van Melle India (PVMI), the confectionery giant known for being innovative has done it yet again - this time in the out of home space with its “Grow More Dreams” campaign. With an objective to enhance creative thinking in children, Perfetti has developed a life-sized “Candy Tree” that has been set-up inside the Oberoi mall, Goregaon East, Mumbai on November 13 & 14, 2011. This Candy tree will sprout candies when it is shaken.

Perfetti believes children have forgotten the art of dreaming crazy dreams in today’s pragmatic world and have become used to toys with digital brains and flashy amusement park rides. The colorful and flamboyant “Candy Tree” by Perfetti certainly took children to a fairyland.

In this activity, children entering the mall were invited to pen down or draw their dream and in turn were given a chance to shake the tree. Upon shaking, the tree showered an assortment of Perfetti candies from its branches. This activity was expected to garner a lot of excitement and delight amongst children and their wish to have a candy tree came true. Children also indulged in other fun & frolic activities like getting a tattoo done, singing, dancing, getting pictures clicked to preserve the fond memories of this year’s Children’s Day.

Commenting on this innovative campaign, Nikhil Sharma, Category Head, Perfetti Van Melle India, said, “Through this campaign, Perfetti Van Melle India plans to encourage children to indulge in creative, crazy thinking and dreaming. The whole idea is to do something really special for children this Children’s Day. Innovation and innocence is the heart and soul of this campaign and is expected to make a lot of kids happy this Children’s Day.”

For further information, please contact:

Ketchum Sampark

Moumita Dutta

Mobile: +919899030953

Emial: moumita.dutta@ketchumsampark.com