Carlton Launches First Ever Branded Store in New Delhi

Company Brief

New Delhi, November 15, 2011

Carlton, a leading global luggage brand, has announced its entry into the Indian retail space with its first store launch in South Extension II, New Delhi. The exclusive Carlton brand outlet was inaugurated by Bollywood celeb Kalki Koechlin. Targeted at the well-heeled traveller, someone who makes international trips frequently, Carlton aims to wow the Indian audiences with its cutting edge designs and superior quality products. The brand globally is regarded as a mark of prestige and has a global presence in over 50 countries across 4 continents for more than 3 decades now.

The Carlton story goes way to back 1976 and since then, Carlton luggage has been the synonym for the very best in British design, quality and innovation driven by its global offices in London, Dubai, Mumbai and Hong Kong. Carlton is a $100 million brand with a passion for design innovation and technical excellence.

The brand design’s philosophy is combination of the British old world charm with its contemporary designs and cutting edge technology. In Carlton’s design language, form follows function. The brand believes that every bit of design feature has to add a certain value to the product and in being distinctive. Be it functionality or visual design, Carlton strives to make a mark of its own and be the best in the category. The Carlton design team is based in its London office and they get occasional assistance from external design houses based in Europe & Asia. The Carlton Store in Delhi would give an opportunity to the Indian consumers to experience this world class designs and style.

The Carlton store brings forth world-class ambience to showcase the premium luggage range. The façade and interiors reflect the sophistication, grace & opulence that speak about the brand values. The store gives you a royal feel with a contemporary touch. On the occasion of the store launch, an excited Kalki said, “Carlton bags remind me of the days when I was studying drama and theatre in Goldsmiths, University of London. I loved my Carlton bag then and I still love the designs that these guys come out with. My current favourite is the Alba collection. It is just so chic!”

Speaking on the opening of the Carlton Store, Manish Vyas, VP Marketing, VIP Industries Ltd. said, “It gives me great pleasure to announce the launch of The Carlton Store in New Delhi. Delhi has one of the fastest booming premium clientele for most product categories and luggage is no exception. With the opening of this store, the discerning travellers at the very premium end of our clientele will find a packing solution which is as thoughtful as its stunning looks.”

For further queries, please contact:

Hanmer MS&L

Ragini Sabharwal

Mobile: +919891513633

Email: ragini.sabharwal@hanmermsl.com