Cinepolis debuts with a 6 screen multiplex in Ahmedabad

Company Brief

Ahmedabad, November 18, 2011

Cinepolis, the World’s 4th largest cinema chain and India’s 1st international exhibitor, announced its foray into Gujarat with the launch of Cinepolis Ahmedabad at AlphaOne Mall near the Vastrapur Lake. The 6 screen multiplex with over 1100 seats will feature Hollywood standard 2k Digital screens, 7.1 Dolby digital audio as well as 3-D screens powered by Real-D, the world’s best 3-D technology.

Speaking on the occasion, Milan Saini, Managing Director and Country Head, Cinepolis India said, “We are extremely pleased to announce the opening of our 1st cinema in Ahmedabad. Film enthusiasts in the city will notice a difference in terms of the clarity of our digital screens and the latest -3D technology we employ. With our world class facilities, we look forward to serving the community with the best cinema experience in town”.

Cinepolis Ahmedabad will showcase over 30 shows in a single day, offering patrons with unprecedented flexibility in choice of film titles and show timings. Further, the multiplex would boast of its in-house Coffee Shop with a wide range of freshly prepared Gourmet food and beverages.

Mr. Ashish Shukla, Head - Exhibition, Cinepolis India added, “At Cinepolis, we strongly believe in bringing together international and local flavors. The cinema has been carefully crafted keeping in mind local sentiments and requirements – A 100% vegetarian menu has been created for our discerning patrons. The best international audio and video technologies have been coupled with comfortable extra wide legroom for the first time in Ahmedabad.”

“Patrons stand to greatly benefit from ‘Club Cinepolis’ - the hugely successful loyalty program run by Cinepolis” informed Mr Devang Sampat, Head – Strategy, Cinepolis India. “Movie goers can register with Club Cinepolis for free and start accumulating reward points for every purchase made at the Cinepolis Box Office. These points can be later redeemed for free tickets.”

The all-digital screening format with crystal clear picture and the best-in-class 7.1 Dolby digital surround sound technology will bring movies alive for Amdavadis. In addition, digital technology makes it possible for Cinepolis to showcase alternate live and recorded content such as music concerts, cricket matches, and other sporting events which will further add to the city’s entertainment options.

Dr.Prodipta Sen, Executive Director, Marketing ,Corporate Affairs and Retail, at Alpha G Corp, commented, “I am sure the exhilarating experience of watching movies with the most modern audio and screen technology at Cinepolis will be enjoyed by all Amdvadis and guests. This state-of-the-art multiplex with advanced technology and services by Cinepolis will substantially contribute to our overall goal of constantly providing the people of Ahmedabad with the best options for family outings and entertainment at AlphaOne."

Cinepolis operates 3 sites in India at Amritsar, Patna and Bengaluru and has mapped out an aggressive growth strategy for the Indian market with plans to operate 500 screens by 2016. The company is in active discussions with leading Mall Developers in the Country, to achieve the stated objective.

Tickets can be purchased from the company website www.cinepolis.in, at the box office counter or through ngpay, a mobile ticketing application. The cinema schedule can be obtained on SMS by sending ‘Cinepolis Ahmedabad’ to 53030. Further, patrons can interact with Cinepolis on facebook at www.facebook.com/cinepolisahmedabad.

For further information, please contact:

Ogilvy PR

Garima Kala

Mobile: +919999021498

Email: garima.kala@ogilvy.com