Natasha Mudhar, CEO and MD of international communications agency, Sterling Media, washonoured with the International Media Entrepreneur Award at the esteemed Asian Who’s Who Awards 2011,which took place on Monday 21st November at The Dorchester Hotel, Park Lane London. Now in its 24th year, the high profile event pays homage to the most influential Asians the world over, who have made a phenomenal contribution to their respective fields and continue to set a shining example to their peers among the global Asian fraternity and beyond.
Natasha was presented the award in the presence of a host of MP’s, dignitaries, industry leaders, celebrities and VIP’s in attendance. Award winners were selected by an independent panel of eminent advisors, including previous award winners such as Founder and Chairman of Cobra Beer Lord Karan Bilimoria; Baroness ShreelaFlather; and Rt Hon Keith Vaz MP.
Natasha was recognized for her rigorous business acumen and entrepreneurial spirit. As CEO and MD at Sterling Media, one of the UK’s leading full-service communication agencies with global footprints in Middle East, India, USA, Canada and Pan-Europe, she is known today for her phenomenal contribution in the field of brand management, marketing, public relations, advertising, online and events.Natasha joined Sterling in 2004 which was established by Ms Teji Singh, one of the first women from an ethnic background to set up an international agency in the UK. Natasha’s exemplary leadership has spearheaded the company’s transformation into an award-winning, globally recognized name.
With the good-will of over 17 years, Natasha’s brand building expertise has been sought by emerging brand names, which she has successfully propelled onto a global platform, as well as large corporates that regularly seek her unparalleled consultancy services. The young achieversuccessfully manages an impressive portfolio of clients and her contribution to the company includesimplementing campaigns for clients such as Live 8 for Make Poverty History I and II, Aston Martin.
Lloyds Banking Group, Warner Bros. Pictures, Twentieth Century Fox, Viacom, Sony Music, Sahara, Kingfisher Airlines and Force India.
Having faced her own glass ceilings, Natasha’s aim has been to raise the share of voice and mind for diverse communities within the media, promoting International/ Ethnic events, issues and interests that were once perceived as niche to a wider mainstream and international audience. As a result, Sterling launched a specialist Ethnic Marketing Division which is regarded as one of the UK’s leading agency services for diverse markets. Sterling is also recognised as one of the first communication agencies to have contributed to the global Bollywood boom and has strategised campaigns for projects such as the multi Oscar-winning Slumdog Millionaire and Bollywood’s most successful film to date 3 Idiots. Natasha has also worked with the biggest stars from Bollywood, representing the likes of Akshay Kumar, Anil Kapoor and HrithikRoshan, as well as working with mainstream stars such as Sylvester Stallone, Kylie Minogue, Sir Ben Kingsley and Goldie Hawn.
In speaking about the Award, Natasha said, “It is truly humbling to be honoured by the community that has made me what I am today. I am extremely proud of my ethnic heritage and my kinship network,which has encouraged and inspired me to achievesuccess and overcome challenges. I am proud to be a representative of the UK’s close-knit, passionate and hard-working Asian community that has instilled in me a value system that promotes hard work, integrity and working for a collective goal to make the entire community proud.”
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