thestiffcollar.com brings India's first 'Snooty' English shirts for grab at 899/- Only

Company Brief

Mumbai, December 8, 2011

No more waiting for the weekend to drive down to a crowded mall to buy a shirt. Now perfectly tailored shirts can be yours, sitting at your work station or home. That is exactly what thestiffcollar.com India's first 'English Shirt' website offers - affordable work wear for men with premium tailoring, 100% cotton fabric at Rs. 899/- only. The first “somewhat snooty English shirts” manufacturing company operates from Mumbai but delivers in any part of India for free, promptly within 7 days.

The Stiff Collar brings to India the first English shirts that are rather different when compared to regular high street shirts. The shirts are inspired by the hallowed tailoring traditions of Jermyn Street and Saville Row. The Stiff Collar features distinctive styling elements that make up the English Cut – longer shirt tails by 4 inches, close to body cuts , barrel cuffs, cross stitched buttons, a split yoke and of course a stiff, Windsor Cutaway Collar. The 100% cotton English shirts by Stiff Collar sport the traditional Close Fit that is associated with British tailoring which confers a sharper look than the more common Comfort Fit. The shirt fits better and is more comfortable to wear making you feel like a million bucks!!

“We have a wide range of formal shirts in traditional English colours and designs with impeccable finishing. Right from the sleeves of our shirts to length and cuts our shirts are distinctive. Any person that is healthy with a belly or a person who is in shape will look good in Stiff Collar shirts,” said 39 year old Mr. Kabir Hingorani, Co-founder of thestiffcollar.com and heir to the Liberty legacy, the company that introduced the first readymade shirts in India.

With different types of checks (houndstooth, windowpane, glen plaid, graph), stripes (pin stripes, pencil stripes, candy stripes), solids (oxford, poplin, filafil, herringbone) and an English silhouette, Mumbai based portal thestiffcollar.com has something special for corporates. While some shirts like the grey pinstripes, azure filafil, white oxford, indigo windowpane check, grey houndstooth, blue oxford are more traditional corporate wear, others like the white pencil stripe on grey blue or blue green tattersal work best teamed with khaki trousers on a Friday. The Stiff Collar also features shirts in mellow shades of lavender, mauve and pink which some may argue are a bit adventurous but are definitely “IN” these days. Just click on the shirt you like and it will direct you to a page with details of the design and material along with buying options.

“The idea behind Stiff Collar is to make quality apparel accessible at an affordable price to the large Indian population. We went the ecommerce way as it allows us to do this in a profitable way without compromising on quality. Our idea is to give the Stiff Collar consumer distinctive quality at an affordable price – Rs. 899. Stiff Collar shirts are 100% cotton (mostly of a count higher than 2x60s) and come with distinctive elements of English tailoring that flatters all body types” said Co-Founder, Mr. Rushabh Sanghavi.

The website thestiffcollar.com is very user friendly and intuitive with no complex signing in required. You can simply choose the shirt you like and proceed to pay for it. It is divided into Sale, Regular and Gift Voucher sections. To overcome the hesitation online buyers might feel about the sizes , thestiffcollar.com is also equipped with a diagram and chart demonstrating the sizes of neck, shoulder chest and sleeves.

The Stiff Collar Gift voucher is the most convenient gift you can give a man. Just click on the number of gift vouchers you want to give your close one and write a message for him below. He will receive a gift voucher which allows him to buy a shirt of his choice hassle free by just entering the voucher code when he goes to'My Cart'. You can also surprise your close ones by gifting a shirt of your choice sitting in any part on India. Feel free to Refer your friends and for every two friends who buy, you can get a free shirt. Log on to 'Refer A Friend' to know more.

For further information, please contact:

PR Axis Media

Yashoda Karkera

Mobile: +919930050101

Email: yashoda.k@praxismedia.in