CULT & Indian PowerBrands - The Global Superpower Edition storm London

Company Brief

Mumbai, Dcember 20, 2011

On the 12th of December 2011 London witnessed Top Political leaders, Corporate Personalities, Icons, Academicians, Media Giants, Sports and Film stars from India and UK come together for the crowning of the ‘Indian PowerBrands – The Global Superpower Edition’, a beautifully designed and well crafted book featuring India’s biggest and most successful companies and for the launch of the book ‘CULT’ authored by Prof. Arindam Chaudhuri & Prof. A Sandeep. Organised by IIPM Think Tank and Planman Marcom, India’s leading marketing communications company, an awards ceremony, which followed the conference, honoured global business leaders and icons.

The evening began with a special message from the British Prime Minister David Cameron. Caroline Nokes MP, a big future name in British politics, enthusiast of India and good friend of the British Prime Minister David Cameron, was asked to deliver the personal message from him to the Conference. The keynote speaker at the Gala Dinner was leading Anglo-Asian MP Priti Patel, who is considered a ‘rising star’ of her party.

The high profile event witnessed the launch of the Book ‘CULT: The Ultimate CEO Guide to calling the shots without getting shot’ – a Book by Prof. Arindam Chaudhuri & A. Sandeep. The Book was unveiled by Management Icon, Author and former Chief Evangelist at Apple Inc., Guy Kawasaki. He said, “I have read the book and Steve Jobs would love this book, he truly would. This book is in the same quality of Malcom Gladwell, Geoffrey Moore & Clayton Christensen”.

The launch of CULT was followed by the unveiling of the ‘Indian PowerBrands’ by British MP, Priti Patel, Celebrated Canadian Indian politician, Dr. Ruby Dhalla and Prof. Chaudhuri.

The event witnessed the presence of other luminaries such as African American civil rights activist Jesse Jackson, many distinguished British Parliamentarians including former Government minister Rt. Hon. Keith Vaz MP, Graham Stuart MP – Chairman of the Education Select Committee, Mark Pritchard MP – secretary of the 1922 Conservative Party 1922 Backbench Committee, Nigel Adams MP who is Parliamentary Private Secretary to Rt. Hon. Lord Strathcylde, Leader of the House of Lords and member of the Cabinet, Lord Bilimoria, Lord Meghnad Desai and Lord Swraj Paul apart from business icons and celebrities like Saharasri Subrata Roy (who came for the first time in the last two decades to take an award himself), David Collier, CEO England Cricket Board, Siddharth Mallya, JK Tyres’ Dr. Raghupati Singhania, Ace F1 Racer Karun Chandhok, Videocon’s Anirudh Dhoot, Actor –Director Farhan Akhtar and Father of Indian BPO, Raman Roy amongst others.

Some of the awards included, Lifetime achievement award to Caparo Chairman, Lord Swraj Paul, Corporate Icon to Adi Godrej and “I RULE” Indian Business Icon of the year to Shri. Subrata Roy.

Earlier a morning session with the theme ‘India Rising’ saw a galaxy of celebrated individuals speaking passionately about making India the next economic super power. Speaking about his new book, ‘Indian PowerBrands’, a research driven publication charting the rise of India’s most important global companies, Abhimanyu Ghosh, Executive Editor and CEO Powerbrands said “We at Marcom, backed by a sense of pride and patriotism felt it was our duty to do our bit and so we decided to give these Indian companies that are now shaping the contours of the world economy a platform to show case their success story and what better place to do it than London, the melting pot of it all!”

The event was a first of its kind held anywhere outside India to celebrate India Rising. An elated Priti Patel, who took special care in overseeing its success said, “If Indian companies do manage to make it big to the global standards in the next few years, the event of 12th December in London will be historic as first time this kind of an initiative has taken place”.

For further information, please contact:

Planman Marcom

Pankti Ashar

Mobile: +919920906074

Email: pankti.ashar@gmail.com