Music Masti on Say Idea 456

Company Release, September 2

NEW DELHI

India’s leading cellular operator IDEA Cellular Ltd. has announced the launch of “Music Masti” on Say Idea Voice portal (456). This unique service allows the customer to listen, dedicate, gift songs, preview and download ring-tones of their choice from Say Idea Voice portal.

IDEA customers can use MUSIC MASTI by dialing “456” and a voice welcoming the customer will inform him/her of the content that can be explored. The customers will be charged @ Rs. 6.99/min for accessing Music Masti through the voice portal, 456. For Polyphonic tones download, data charges will be applicable as per the GPRS tariff plan.

The customer can avail of the following services through Music Masti:

Select a song or composition: Song selection can be done by browsing the different categories and then selecting the desired song by just saying its name.

Music rendition: The Selected song is streamed to the customer’s handset. There are no handset pre-requisites. Customer can use any mobile handset and listen to the song.

Device personalization using the song: After listening to the song, customer can:

Tag the song as “My favorites”

Download the song as ring-tone onto their mobile phones

Dedicate/forward the song to a friend

Listen to the song again and again

Preview and download Ring-tones: When the customer chooses to download the selected song as a ring-tone, a preview of that ring-tone is played back exactly as it would on their phone. Customer has to simply say download and he can download the song. For Polyphonic Ring-tones the preview process is same as above. For tones delivered via WAP the service prompts the customer for the model of the phone as well and informs that subscription to GPRS is a prerequisite.

Multimodal Access to special songs: Music Masti provides for Multimodal access to songs or categories. Customers will receive SMS alerts when the content is refreshed or if any special songs are introduced.

For more information, please contact:

Yusuf uz Zaman

Clea Public Relations

Mobile: 9891653547

Carson Dalton

IDEA Cellular Ltd.

Mobile: 9822003011

Bobby Padam

Clea Public Relations

Mobile: 9312112927