HTC, Samsung and Blackberry are the most talked about Smartphones in Social Media in India

Company Brief

Bangalore, December 28, 2011

Simplify360, a leader in social media analytics today released a report on Social Media Insights on Smartphones. The total data collected for the research was above 3,00,000 in various social media sites including microblogs, social networks and blogs etc.

“As smartphones become more and more popular and common, it is imperative to know what attributes of these phones do people actually like/ dislike. The idea of the study was to understand consumer’s perception of various smartphone available in the Indian market today”, said Deep Sherchan, CMO, InRev Systems.

Some key findings:

• Most of the conversations about smartphones occur in Twitter.

• In India, majority of the mentions came from people in the age group of 26-35 (58%) followed by the age group of 18-25 (23%).

• Among all brands of Smartphone, HTC received the highest buzz with 688 mentions followed by Samsung with 477 mentions and Blackberry 362 mentions.

• Interestingly, top Smartphone complain is due to low battery life of Smartphone and Blackberry received the maximum complain about its low battery life.

• The attributes that people look for in a Smartphone are long battery life, decent price, good apps, convenient screen size and good camera. People associate Smartphone with Android, Internet connectivity, tablet and twitter.

Most of the conversation in India were from Maharashtra followed by Karnataka. The top city for conversation about smartphones was Mumbai.

Samsung

Samsung Galaxy Y is associated with cheap yet powerful and being the best choice for someone with a low budget. However, one complain that Galaxy Y receives is its small screen which makes typing difficult. A confusion that people have with Samsung Galaxy note is whether the device is a Smartphone or a tablet. Nevertheless, people appreciate the device for its innovation.

BlackberryY

Blackberry received many negative comments but at the same time, it also received many positive responses too. Many tips are tweeted. It has been associated with professional use and has a common association with PIN and WiFi, etc.

Indian Phone: Micromax

Most of the tweets about Micromax have links and they are more or less promotional and educational in nature, 86% of which are about Micromax A85. “Micromax launches Superfone A85 Android Smartphone for Rs 18,990” got many retweets. Micromax Smartphone A85 is associated with India’s Cheapest Android Dual-Core Smartphone.

Top Brands with most Buzz on Twitter

For further information, please contact:

InRev Systems

Deep Sherchan

Mobile: +919611122994

Email: deep@in-rev.com