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Follow UsCompany Brief
New Delhi, December 28, 2011
IndiaONE, IndiaONE launched by Next Mediaworks who also own the Radio One brand in 7 cities had launched its digital business called IndiaONE on 18th September 2011. The first 3 digital apps for ipad, iphone and a karaoke app were launched from 31st October to 11th November in quick succession.
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As per the latest Apple/ itunes charts, IndiaONE is the number 1 paid app in the entertainment category and again number 1 in the ‘top grossing ipad apps’. Though sale of the app had started from October 31st, the company did a soft launch with a much targeted promotional campaign
The company release stated that the reason for the number 1 status in the apple charts was because:
1. It was designed to be ‘wholesome in content’ specifically for the ipad environment and really has no parallel since it has music + news + radio+ karaoke + special star features like unplugged and celeb countdowns
2. It delivers excellent value for money as at US1.99 you can get so much.
3. The simple launch communication targeted Indian ipad owners largely in the US , Canada, UK, India, UAE, Australia and it has the ability to work for Indians everywhere
“Paid apps are a stricter measure of consumer confidence and we are happy we are on the right track. Almost all Indian music apps are free. We decided to be different and we are glad it’s working, This is just a great beginning but we have a long way to go before we meet our internal targets and benchmark” said Vineet Singh Hukmani, MD Radio One Ltd
The app was designed by 2ergo a specialist in this space and it was designed keeping in mind that the app was a complete ‘sound garden’ for global Indians. “We are glad to bring our international standards of app development to India and are very happy to see the IndiaONE app rise to such heights in a short duration of time, said Raj Singh , MD 2ergo.
IndiaONE will soon be available on Blackberry and the company is working to ensure the best content is delivered to all Indian music and sound lovers.
For further information, please contact:
The PRactice
Madhuja Roy
Mobile: +9198999929705
Email: madhuja@the-practice.net
