Did you just say WTF?

Company Brief

Mumbai, January 11, 2012

What happens when three of the country’s finest comedians get together to pick an annoying habit of the opposite sex? A viral storm – with over 5 lakh people sharing their grief on the subject. The endless tirades of complaints between the sexes is as old as time immortal. A new flame has been ignited to further fuel the fire with the men questioning, contemplating, wondering about why Women Take Forever?

The phenomenon started when Comedian Varun Thakur while waiting for his friend tweeted that he is sick of waiting and that #Women Take Forever. He took this further with another tweet predicting that he could 'reach from Andheri East to Andheri West #beforewomengetready'

This kicked up a storm…

In less than 45 minutes prominent Twitter users from all over India had picked it up and were tweeting about it.

There were over 40 tweets a second for 30 minutes on Twitter as the trend overtook India. Over 5 L people on Twitter in India were reached with the trend.

The result was also that the topic trended globally on Twitter for around 11 minutes as well.

Some of the excerpts from celebrities on Twitter are here:

We'll solve the Kashmir issue #beforewomengetready

Ayushmann Khurrana, MTV VJ

Men still wouldn't have bathed. #BeforeWomenGetReady

Konkana Sen Sharma, Actor

Parliament will pass the Lokpal bill #beforewomengetready

VJ Hoezayy, VJ and RJ

Adnan Sami will get a six pack #beforewomengetready

Kainaz Motivala, Actor

Well I don't see them complaining after they see the results! :) xoxo

MissMalini, VJ/ RJ and Prominent Blogger

This ensuing frustration also led to the promotion of the Facebook Page started by veteran comedians Varun Thakur, Karan Talwar and Satan Bhagat to promote the idea that Women Take Forever -

In 2 hours, the page was at over 8,000 fans with a lot of frenetic activity on the same.

Patience is a virtue – ask anyone who has waited for a woman to get ready. WTF became a phenomenon in a matter of minutes simply because of the number of people in cyberspace who share the same sentiment – that of irritation. The WTF campaign thus stands out not only because of the number of people it garnered but also the universal appeal of the sentiment – no matter what culture or subculture one belongs to, taking ages to get ready seems to be a flaw that the female population just can’t (or doesn’t wish to)overcome, and that the male population just can’t seem to comprehend.

For further information, please contact:

Detales Marketing

Varisha Maniar

Mobile: +919820134934

Email: varisha.detales@gmail.com