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Company Briefs

Mumbai's Growel's 101 Mall brings back annual 'The Wow Sale'

Company Brief

Mumbai, January 13, 2011

Everything Goes! Communications, the award winning experiential marketing firm, is once back again with the innovative annual 'The Wow Sale' at Growel's 101 Mall located in Kandivali. And, this year the month long sale, from January 13 to February 12, has even more exciting and fun elements to it. Apart from the on-going retailer offers at the mall, shopping this year will be incentivized further by adding interesting activations to it. Those who shop or play the 'Higher, smarter, faster and stronger' game will also be rewarded.

The shopper who clocks the highest or the longest bill on that day will be rewarded with a gift voucher. And, the shopper who clocks the fastest bill of over Rs 10,000 in a day gets a gift voucher.

The strongest shopper - carrying the maximum number of shopping bags from different retailers; as well as the smartest shopper, who ends up availing of the special discounts during the Wow hours too ends up gaining via gift vouchers and further discounts. So no matter in which manner the shopper shops - Higher, Faster, Stronger or Smarter - she will still end up gaining!

Mr. Vjay Dewan, Chief Creative Guardian, Everything Goes! Communications elaborates saying, "As an experiential marketing firm, it is our mandate to bring newer and exciting innovations to the activations we conduct. This year we are taking the platform of The WOW Sale to a higher level by introducing several innovative elements, so that the customer goes back satisfied having had a rich experience. While for serious shoppers, offers are aplenty; those who are accompanying them will also enjoy with the innovative games and activities created in a relaxed, fun carnival like atmosphere. And one such is the largest dosa making workshop which hopes to set a record!"

Along with these the various games and workshops, like mask making, fruit carving, paper workshop, diet for kids will keep the children and elders busy having fun. This sale also offers a platform to young kids to showcase their talent in the 'Wow Kid Hunt', talent show.

On 14th and 15th January shoppers can also enjoy the festival of Makar Sankranti at the Growel's101 mall. They can witness professional kite fliers flying static kites, 3 to 4 ft long in shapes of Batman or Aeroplanes amongst others. The festival will culminate on January 15 with distribution of ladoos to begin the new harvest year with a sweet, but the shopping gala goes on!

"Sales are the favourite times of shoppers to splurge. They look forward and save for these sales; therefore, it becomes our duty to enhance this experience of our shoppers. Last year at 'the WOW Sale', executed by our agency Everything Goes! Communications got a great response. So, this year we have further scaled up the activities during the sale so that there is something for every member of the family when they visit our mall," said Mr. Santosh Pandey, Vice President Growel's 101 Mall.

For further information, please contact:

PRaxis Media

Yashoda Karkera

Tel: +919930050101

Email: yashoda.k@praxismedia.in