BPCL launches the fuel of the future – Speed 97

Company Release, September 5

NEW DELHI

Bharat Petroleum Corporation Ltd, one of India’s most innovative retailing companies in its landmark achievement launched India’s first super premium fuel, Speed 97 with octane 97 in the capital today.

With the new launch, BPCL takes the lead once again as the company that has always introduced new concepts/ services and products in the fueling industry.

Speed 97 is a unique blend of high-octane petrol with specially designed components. It also contains world-class multi-functional additives, which enable the high performance vehicles to deliver their designed outputs by removing harmful deposits from all fuel metering systems and components. Speed 97 is formulated for those who care about their car. It is petrol as advanced as today’s latest high performance engine and comes from years of research into what drivers really want from their cars.

Expressing his happiness about the new launch, Mr. Ashok Sinha, Chairman and Managing Director, “Internationally octane 97 is the fuel of choice for every passionate car owner. Besides, keeping the car engine always in fit health and adding extra power, it will make the drive super smooth. The BPCL team is proud to dedicate speed 97 to the passion that every car owner has for his car.”

The launch of speed 97 comes in wake of the rising trend in high-end vehicle sales. The year 2005 has been the year of new launches, new technology and a renewed interest towards better, powerful, versatile, safer and environmental friendly high performance cars. However the desired growth in high-end segment has been slow due to the non-availability of High octane petrol.  These high performance vehicles present today have to manage with the currently available petrol resulting in performance lower than that designed. Speed 97 will now fill this gap and complement the technology enhancement in the high end cars.

It is now available at select BPCL retail outlets in Delhi, Mumbai & Chennai and will be rolled out to other select cities in a phased manner. Speed 97 is priced at Rs. 55 per litre

For further information, please contact:

Nitin Yadav / Bhawna Singh

Corporate Voice | Weber Shandwick

Tel. No. – 9811278920, 9899158658