The Search is on for the Next Generation of Designers

Company Brief

New Delhi, February 1, 2012

The hunt is on for the next generation of aspiring designers and young talent. Creative Pearl – Pearl Academy of Fashion’s largest annual national level inter-school talent competition is now officially open for students in class X, XI and XII.

Designed to encourage creativity and lateral thinking among school students, the annual competition challenges young minds to innovatively project their design acumen via T-shirt designing, Paper Modelling, Photography and Mobile Videos.The objective is to nurture the future professionals in this area and to accelerate the process of enrichment by providing them a common and effective platform to showcase their creativity.

Speaking at the launch of the online phase of this innovative competition, Dr A K G Nair, Group Director, Pearl Academy of Fashion said, “Creativity is an important component of design and Creative Pearl aims to unearth and develop future creative professionals annually. In 2011, more than 1300 students from 208 schools across the country participated in this nationwidetalent hunt competition.The increasing interest and overwhelming response from the students motivated us to scale up the event through the online medium and reach out to students across India.”

The categories included are unique and interesting in their own way. Under T-Shirt designing, each candidate gets to upload 3 photographs of one design depicting – ‘Designing the future.’ Paper Modeling will include a photograph of sculpture, origami, 3-dimensional modeling ora paper model can be created depicting ‘Fashion in 3D’. Under the Photography category, each student gets to upload one photo depicting-‘My city as a design.’ In the Mobile Video category, students get to upload a 2-minute clip in MP4 format on –‘My fashion, my style’.

The top three submissions in each of the four application categories (T-shirt designing, Paper Modelling, Photography and Mobile Video) will receive the following cash prizes:

• 1st Prize: cash prize of Rs 10,000 + iPod nano

• 2nd Prize: cash prize of Rs 5, 000 + iPod shuffle

• 3rd Prize: cash prize of Rs 3, 000.

Additionally, Creative Pearl-4 also includes Popular Awards in each category where the winner will be awarded a cash prize of Rs 5,000 + iPod shuffle. The first runner-up will receive a cash prize of Rs 4,000 and second runner-up will get a cash prize of Rs 2,000.

Online registration can be done at www.creativepearl.in from Jan 25, 2012 and submissions must be done by February 22nd, 2012. The voting process will take place from 23-26 Feb, 2012.

The Jury Awards as well as Popular Awards announcement will be held on February 29th, 2012. Participants can send entries for one or more categories but only one entry per category will be taken into consideration. Awards will be sent to the school address. All participants will receive a certificate of participation.

For further information, please contact:

Imprimis PR

Madhurima Mukherjee

Mobile: +91-11-46668666

Email: mmukherjee@imprimispr.com