Armani/Casa Interior Design Studio to create interiors of The World Towers residences

Company Brief

Mumbai, February 2, 2012

Giorgio Armani and Lodha Group, one of India’s largest real estate developers, are pleased to announce their exclusive partnership in the design of the residences and common spaces of the World Towers in Upper Worli, Mumbai.

The World Towers comprise World One, the world’s tallest residential tower* at 117 storeys, and the equally iconic World Crest, one of India’s tallest towers soaring over 700 ft. The World Towers will have exclusive 3 and 4 bedroom World Residences; lavish World Villas, with private pools; and the luxurious duplex World Mansions with private pool, gym and personal elevator.

Since 2003, the Armani/Casa Interior Design Studio has provided complete interior design services to private individuals and property developers, from the conceptual phase through to the management of construction. The studio's work involves developing creative solutions – under the artistic direction of Giorgio Armani – that are the product of painstaking architectural research and extensive study into the project’s cultural, geographical and architectural context. In this way, the individual designs are developed to be perfectly integrated into their settings in terms of their features and aesthetic values. The Armani/Casa Interior Design Studio’s research impacts on the selection of all materials, colours and finishes involved in the fit-out, as well as on the design of the built-in or custom furnishings; all of this is to ensure each design is unique and in keeping with the client’s requirements.

The World Towers interiors are imbued with the culture and ethos of India; they also reflect the various facets of Giorgio Armani's aesthetic sensibility and his hallmark sense of comfort and functionality. The goal is the creation of a unique atmosphere where the combination of form, texture and colour is perfectly distributed in each room, and all is enveloped in soft light.

Commenting on his association with The World Towers, Giorgio Armani, President and CEO of the Giorgio Armani Group, says: “The World Towers is an all-encompassing undertaking that transforms our notions of architecture and technology, and is geared to create a new, highest-possible aesthetic experience. It is the result of research with which I have been deeply involved; every solution, from furniture to the finishes, has been designed to provide intimacy and create a sense of relaxation and wellbeing. These are qualities that the culture of the place has demonstrated to me – through a profound exchange of experiences – it prizes highly. So I wanted to give this incredible city the style of Armani/Casa with a special quality: a play of light. After my experience in this extraordinary country, I can say I am leaving changed, somehow.”

Abhisheck Lodha, Managing Director of the Lodha Group, says: “It is a privilege for us to partner with Armani/Casa, famous for its exclusive collaborations with select clientele, for the interior design at The World Towers. We are committed to providing our customers with excellence in luxury living and we intend to ensure that every single element respects the best standards of quality and aesthetics. The Armani/Casa design perfectly expresses the concept of elegance while synergistically and naturally adding elements and values of the Indian culture and referencing the geography of the setting.”

Designed for a demanding niche clientele and combining the highest quality of design with excellence of service, these residences are among the most prestigious in the world.

Moreover, The World Towers will be the first design in Asia by the Armani/Casa Interior Design Studio, with each residential unit exclusively featuring Armani/Roca bathrooms and Armani/Dada kitchens.

The World Towers will offer an exclusive lifestyle experience thanks to the unique curved shape of the buildings, with residents able to enjoy marvellous 360° views of the entire city, including the Bandra Worli Sealink, the Mahalaxmi Race Course, and the Arabian Sea.

The World Towers will be part of Lodha Place, an 18-acre development at Upper Worli Mumbai’s urbane epicentre. Designed to include every comfort, convenience and luxury, Lodha Place will be a blend of the most refined residences, workplaces, cultural attractions, luxury retail, and leisure facilities, with ample outdoor spaces, as well as public parks and cafes; creating a unique destination open to visitors to the city, The World Towers residents and the citizens of Mumbai.

Since the launch of the development in June 2010, The World Towers has received a very favourable response with more than 160 units already booked, making The World Towers one of the most popular and successful projects in the country.

For further information, please contact:

Edelman

Nishi Mulchandani

Mobile: +919833165371

Email: Nishi.Mulchandani@edelman.com