Wipro Consumer Care and Lighting, the fast moving consumer goods (FMCG) and Lighting division of Wipro Limited, has re-launched the Santoor brand. The re-launch encompasses introduction of new fragrance, new shape, new packaging and improved formulation to provide everlasting natural beauty.
Speaking to the press during the re-launch, Anil Chugh, senior vice president, Wipro Consumer Care and Lighting, said, "We have retained the original goodness of Santoor and enhanced the offering by introducing new fragrance and formulation. With the new Santoor we seek to strengthen our leadership in our core markets and grow by appealing to new consumers in other markets."
According to Chugh, Santoor has been growing faster than the industry and gaining share. "One of the reasons for this is the consistency in communicating our core proposition of younger looking skin while keeping the message contemporary over the years. Also, our focus on providing the right value to the customer has contributed significantly to the brands success."
Santoor, the third largest soap brand in India and the largest selling brand in rural Maharashtra (value MS- 25.6 per cent), has roped in bollywood actor Saif Ali Khan once again as the brand ambassador. Mr. Chugh said "Over the years Santoor has carefully chosen celebrities to endorse the brand and it has worked well for us. Saif Ali Khan is a very well known and successful actor in India and has worked well for the brand in the past. He fits the brand personality and is best suited for the role."
On his association with Santoor, Saif said, "It gives me great pleasure to be associated with Santoor yet again and look forward to another successful stint. I believe brand endorsements are partnerships which go beyond what one sees on TV and Print. Santoor enters a new era with some exciting strategies and dynamic plans. Santoor is a leading brand in India and I look forward to making our association a mutually excellent one".
Santoor ads featuring Saif Ali Khan will break out on Television by mid March and the proposition of "younger looking skin" is interestingly weaved in with the celebrity Saif Ali Khan.
Santoor is the leading brand in the Wipro Consumer Care and Lighting portfolio. Over the years the brand has grown from a single soap brand to soap variants, talcum powder, deodorants, liquid soap, facewash and so on. Today, it is the top selling soap brand in rural Maharashtra, where the brand has consistently been the leader in its category with a market share of 25.6 per cent (AC Nielsen Value Market share Dec’11).
Santoor Sandal and Turmeric 90 gm soap is priced at Rs 19.
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