Company Brief
Bengaluru, February 22, 2012
With the spring season approaching, leading designer Shilu Kumar unveils her latest Spring/Summer 2012 collection, “Petanu” to beat the intense summer heat. This collection under her label Pashma is available at COLLAGE, Bangalore’s leading and exclusive multi-designer brand store located at 21/2 Wood Street. The collection is inspired by art movements around the world ranging from art deco to modern iconography. Petanu by Pashma is driven by a range of enchanting graphics that present a confluence of varied cultural influences.
The collection consists of a range of dresses, contemporized tunics, kaftans and tops in a range of colors and graphics that range from bold monochromes to vibrant pop colors such as lime, electric blue and fuscia in luxe summer fabrics that consist primarily of fine silks and linens. Vivid colours, textures, forms and styles come together to form this collection translating the core philosophies of Pashma- exquisite quality and a unique artistic aesthetic into a more vivid summer driven expression.
Speaking about the collection designer Shilu Kumar states, “Presenting a contemporized spirit of William Shakespeare’s, “A midsummer night’s dream”, the collection presents a breathtaking spectacle of bright fabrics and feminine lightweight fabrics that allows one to escape the unnatural uncertainties of their lives.”
With a truly distinctive styling that is contemporary yet wearable, Petanu by Pashma is a collection targeted at the active modern woman who flaunts her own aesthetic visions. Through thoughtful detailing and styling, the collection bridges the gap between resort wear and urban wear meaning that it can find a place in a woman’s wardrobe right from Bali to New York.
She further commented about the store saying, “Collage houses a range of clothing that is in vogue and keeps up to date with the latest fashion trends, thus the Petanu Collection blends perfectly with the mix of clothing available at the store.”
For further information, please contact:
Red Communications
Saleela Kappan
Mobile: +919980188938
Email: redcommunications07@gmail.com