Company Brief
Delhi, February 23, 2012
If zooming speed, thrill, high octane action and nail biting moments is what you are looking for... then be ready as Hard Rock Cafe offers a unique opportunity to win a bumper prize - A free trip to watch F1 Petronas Grand Prix in Malaysia this year! Hard Rock Cafe brings forth yet another month-long exciting customer engagement programme that will enhance the experience of every patron who walks in for a fun-filled evening. A mind-boggling mix of activities along with a Grand Prize awaits every customer.
In the ‘Jigsaw Puzzle’, three individuals will be chosen amongst customers in the Cafe who will compete with each other and the winning individual will get a chance to win a bumper prize. The winner would be announced on the last day of the promotion in all the cafes. Test if your lady luck smiles on you with ‘Scan Your Luck’ wherein QR codes will be given to the interested participants and one fortunate winner will receive ‘F1 Grand Stand Ticket’ on the spot. Eat your heart out at Hard Rock Cafe as every table making a billing of over Rs 7000/ will grab a chance to win ‘F1 Grand Stand Ticket’. The month long activity will culminate with a lucky draw to declare the bumper prize at the end of the F1 promotion in Hard Rock Cafe. The bumper prize is an all expenses paid trip to Malaysia to watch the F1 Petronas Grand prix, Grand Stand ticket, airfare and stay!!
Apart from the on ground opportunities, Hard Rock Cafe also invites people to participate in the various activities available on digital and social platform to get a chance to win ‘F1 Grand Stand Ticket’. An application has been created which runs in 4 phases titled under ‘FAN-tastic F1 Contest’ on the Hard Rock Cafe official Facebook page. Users are asked to scan unique QR Codes online at each phase to unlock the clues and move to next phase. These clues seamlessly will be generated from the content available on Hard Rock Cafe Social Media pages like facebook and twitter, YouTube and the Hard Rock Cafe blog.
Commenting on the announcement Jay Singh, Co-founder & Executive Director, JSM Corporation says, “F1 Grand Prix is the biggest and one of the most anticipated events for racing fans across the globe. In a yet another attempt to engage, connect with our loyal patrons, Hard Rock Cafe across 5 cities will be hosting these promotional activities to provide an exclusive opportunity to participate and realize their dream of witnessing F1 Grand Prix live”
If watching the F1 Grand Prix was your ultimate dream then Voila...Hard Rock Cafe has to offer a good deal of action, go out there and participate!
Date: February 17th – March 17th
Where: Hard Rock Cafe, DLF Place, Saket, New Delhi
For further information, please contact:
Avian Media
Neha Kohli
Email: nehakohli@avian-media.com