Vidya Balan using ibibo games to promote her movie 'Kahaani'

Company Brief

New Delhi, March 9, 2012

Vidya Balan is using ibibo Games to promote her movie "Kahaani".

"Vidya Bagchi" the lead character from Vidya Balan's upcoming movie Kahaani is asking gamers on ibibo.com to help find her missing husband.

In this unique concept where Bollywood meets online gaming, ibibo has introduced Vidya's yellow taxi from the movie Kahaani, inside the game – "The Great Indian Parking Wars".

Like in the movie, in the game also, Vidya's taxi moves from street to street, looking for her missing husband.

Thousands of gamers are already helping Vidya park her yellow taxi on their friends' street, and no one can challan it.

Almost 1.5 million players of this game are ready to help Vidya.

Players who clock-in the maximum hours of Vidya's taxi on their friends' streets get a chance to meet Vidya Balan.

Players can also get movie tickets and merchandise for helping Vidya in the game.

Sujoy Ghosh, the Director of the movie Kahaani says: "This is great. Gaming is a great way to connect to the youth and this game will definitely help make our film aware to the youth."

Users can log on to www.ibibo.com to play games with Vidya.

For further information, please contact:

Mavcomm Consulting Pvt. Ltd.

Jitender Bhasin

Mobile: 09711983594

E-mail: j.bhasin@mavcommgroup.com