Hotels.com launches Welcome Rewards loyalty programme in India

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afaqs! news bureau
New Update

Company Brief

New Delhi, March 13, 2012

Hotels.com, the world’s leading hotel booking website, presents Welcome Rewards, its loyalty programme offering customers one free* night for every ten nights stayed.

It is one of the simplest and most straight forward loyalty programmes in India since there are no blackout dates or complicated point systems, voucher or sms codes - customers simply stay ten nights and get the eleventh night free. Unlike most reward programmes, which are usually specific to one brand, Hotels.com allows customers to accumulate their ten nights across independent and chain hotels and to redeem their free* night at more than 65,000 eligible hotels around the world. The eligible hotels are clearly marked on the website.

Additionally, Welcome Rewards provides luxury for less. The reward night is valued at the average rate of the ten qualifying stays. Should a customer wish to use their free night towards a higher rate room, they can pay the difference. It benefits the brand by allowing us to reward repeat purchases from consumers whereas for the consumers the major benefit is that Welcome Rewards is a very simple program with very attainable and usable rewards.

Since the free night is transferable, the programme is also a perfect fit for both corporate and leisure travellers. Frequent business travelers can use the free night as a corporate reward whereas leisure travellers can transfer the free night as a gift for family and friends.

Welcome Rewards is as easy as logging on to Hotels.com, booking accommodation and simply reaping the rewards when you have stayed ten nights. It is now available in India on Hotels.com. For details of how to join as well as full terms and conditions, visit www.Hotels.com.

For further information, please contact:

Perfect Relations

Dev Kotak

E-mail: dkotak@perfectrelations.com

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