Dulux launches a special suite of 24x7 visualisation solutions

Company Brief

New Delhi, March 13, 2012

In its endeavour to find newer ways of assisting professionals in maintaining their competitive edge, Dulux, from the house of AkzoNobel - the world’s largest Paints and Coatings Company, has launched Dulux Professional, an internet-based suite of resources aimed at providing design-related support services to professionals, anytime and anywhere. It can be found at: www.duluxprofessional.com.

The new suite of services empowers the real-estate developers, architects and Interior designers with all paint-related assistance, available in one space, at one go. The Dulux Professional website offers a range of services that equip these professionals with best-in-class tools and assists them in selection of appropriate products that meet their painting needs, across the conceptualisation and completion of projects.

Elaborating on the solution, Pushkar Jain, Marketing Manager, Dulux, said, "Dulux Professional provides the design practitioners with the flexibility of time and allows them to select, preview, and decide the most appropriate painting solutions in the most economic manner. This internet-based resource allows the customers to consult our experts, both online and at the location to their project site. We are confident that this user friendly, vibrant and interactive resource will prove to be an invaluable offering."

Key features of Dulux Professional:

* Downloadable version of Dulux Colour Palette helps users integrate the Dulux fandeck onto their existing design and imaging software (compatible with 3D Studio Max, ArchiCAD, AutoCAD, SketchUp, Revit and Adobe Photoshop) allowing them to choose colour directly from the range of Dulux’s product offerings. This ensures that the colour/hue that the user specs is the one that he gets.

* Dulux ‘Colour and Contrast Guidelines’ help professionals design projects that ease navigation within or around buildings, for visually impaired individuals This feature also showcases the effective use of colour and luminance contrast in building interiors to build pleasing environments

* Colour Signature services help customers finalise colours, textures and surface based on the look and feel of the actually painted and finished panels delivered at their doorstep.

Additionally, the website offers support services to professionals that enable them to visualize colour schemes even before the project is executed. With the help of Dulux Professional software, customers can preview and experiment with high quality colours, designs and textures. This empowers the users to seamlessly create and customize professional paint specifications and share these effortlessly with clients and colleagues.

Every Dulux pack carries the Ecosure endorsement that stands for the company’s commitment towards sustainability. A key component of the company’s sustainability initiative is providing better product choices to customers, offering tangible benefits and lower environmental impact without compromising on the quality they expect from Dulux. Through these online options, customers can transparently access all the third party green certifications of the various products of Dulux.

For further information, please contact:

Genesis B-M

Shankhadipa Talukdar

M: +91 99999 56546

shankhadipa.talukdar@bm.com