Percept Out of Home undertakes OOH for Tupperware Carnival in Coimbatore

Company Brief

Mumbai, March 16, 2012

Percept Out-of-Home, India's renowned Out of Home Agency undertakes OOH for Tupperware in Coimbatore, Tamil Nadu. While the strategy adopted has been to create awareness at a few key locations in the city of Coimbatore for Tupperware brand; the primary objective of the campaign has been to propagate Tupperware organized carnival in the city via outdoor.

The outdoor ads have lent a better geographical coverage along with brand visibility. Customers from all sections of the society and age group have been the target audience.

Tupperware is one of the leading brands in Food Packaging via Plastic Products. Its brand proposition has been to communicate 'preserving food and eating supplements fresh and healthy'.

The campaign had its uniqueness in the way that the creative was kept lucid to for the understanding of all age group in terms of connectivity with the brand.

Rajneesh Bahl, business head- outdoor at Percept- Out Of Home said, “The outdoor was planned in conjunction with Tupperware Carnival. This was to elevate awareness for the brand. The creative used were very vibrant which made each hoarding stand out.”

Anshu Bagai, marketing director at Tupperware India added, "Being a company that builds communities, events are an important part of the Tupperware marketing mix. For high involvement events such as this one, only building awareness is never enough. We at Tupperware always conduct integrated campaigns to invite our end consumer to take action. Strategically placed hoardings provide the necessary support to our print campaigns to keep the event top-of-mind of our consumer. While an effective print campaign ensures that our consumers know about our events, a comprehensive OOH campaign reminds them that they have to attend the same and increases our turnout."

For further information, please contact:

Percept Profile

Venisha D'souza

Mobile: +919987064627

E-mail: venisha@perceptprofile.com