Sony integrates with India's first Online Movie on Demand service 'BigFlix+' for its diverse product range offerings

Company Brief

Mumbai, March 21, 2012

Big Flicks Pvt. Ltd, a part of Reliance Group’s Digital entertainment business today announced its tie-up with Sony India, one of the biggest consumer electronic company in the country. The BigFlix Plus application – (India’s first and only online Movie on Demand, which allows the user to stream and download a catalogue of over 600 movies at a subscription fee of merely Rs. 249 per month) will now be available across Sony BRAVIA Internet TV and Tablet S & P. , Commenting on the partnership,

Mr. Shreyash Sigtia, Business Head, BigFlicks.Pvt.Ltd said, “We are happy to partner with Sony in order to provide a large premium movie catalogue to the movie buff’s in India. This partnership would give our Indian audience a chance to experience a premium MOD (movie on demand) service without the hindrance of any ads on their favorite Sony device Our partnership with Sony will surely help to strengthen and expand the concept of MOD (Movie on Demand) service in India.”

Mr. Tadato Kimura, General Manager, Marketing, Sony India, said, “Sony endeavors to provide the most compelling entertainment content through its network devices, BRAVIA and Tablet and hence, our tie-up with BigFlix+ was an apt choice. We even plan to extend our association with BigFlix+ for our range of VAIO laptops and Xperia Smartphones in the near future.”

BigFlix+, India’s only Movie on Demand service, brings you an elaborate movie catalogue encompassing diverse genres namely Action, Drama, Romance, Comedy, etc. (movies for all moods) at an extremely reasonable fee of merely Rs. 249 per month. Bodyguard, Aarakshan, Singham, Pyaar ka Punchnama Raajneti, Rang De Basanti, etc. are a few of the 600 popular titles available on BigFlix+. Jodhaa Akbar, Wake Up Sid, Raajneeti, I Hate Luv Storys, No One Killed Jessica, Dev D, Udaan, Fashion, Race, Kaminey, etc. are among the many others.

For further information, please contact:

Hanmer MSL

Pavan Sahu

Tel: +91-22-67524626

Email: pavan.sahu@hanmermsl.com