Payback offers double points every time you shop at Future Group outlets

Company Brief

Mumbai, March 26, 2012

After the success of Big Bazaar's 'Sabse Sasta Wednesday', Future Group along with Paybackannounces 'PaybackFriday' shopping bonanza. The offer is valid for customers shopping with their Paybackcard every Friday at Future Group formats like Big Bazaar, Food Bazaar, Brand Factory, Central, Ezone, HomeTown, and FuturBazaar.com and Foodhall. This initiative allows Paybackcustomers to earn 2X points on every purchase and get 20 per cent off on points redemption at the above mentioned stores. In addition to these offers, Paybackcustomers can also enjoy exclusive benefits and privileges at the stores.

On the launch of this new initiative, Mr. Florian Wolfframm - head marketing and rewards at PaybackIndia said, "We are excited to announce the 'PaybackFriday' initiative with Future Group as our starting partner. Soon other Paybackpartners will also join the initiative and start offering similar benefits to their customers. Past learnings have shown that such promotions like 'Big Bazaar Wednesday' attract higher volumes and hence we expect this initiative to increase customer walk-ins for our partners & enhance customer experience. Our constant endeavor is to deliver maximum benefits by building stronger partner-customer relationship."

Expressing his delight on the campaign initiative, Pawan Sarda - chief marketing officer at Future Group said, "Our research has revealed maximum customer footfalls on such special offer days, as our customer sees the extra value-add on every purchase. There is nothing better than seeing a happy customer walk out of our stores. We value every customer and hence strive to introduce exciting surprises every time to ensure our customer's loyalty and live upto our brand expectations."

For further information, please contact:

Blue Lotus Communications

Anuja Shah

Mobile:+91 9820617685

Email : anuja@bluelotuspr.com