NetCORE's email marketing product crosses 100 crore volume in a month

Company Brief

Mumbai, March 27, 2012

Emergic MassMail, netCORE's email marketing product, crossed a massive 100 crore email volume in February 2012, the highest in India's email marketing industry so far. It has clocked a volume of 8+ billion emails from April 2011-March 2012.

netCORE is a leading digital marketing communications provider in India, and a leading player in the email marketing space. Its EMM platform is used by more than 500 customers across key verticals and sends more than 100 crore email campaigns in a month, handling a throughput of 10,00,000 mails per hour per client.

Commenting on the milestone, chief operating officer of netCORE, Kalpit Jain said, "It's a moment of celebration for netCORE! The 100 crore number is indeed an achievement and we are proud to make this happen. We have made a significant progress month-on-month, and this was the figure we aimed at. We successfully implemented a few simple strategies, which include undivided focus on achieving a high Inbox Placement Rate (email deliverability). The strategy included dedicated workshops for key clients where, key insights for effective email marketing and industry trends were shared." He adds, "Follow-ups and ideating with clients on their campaign schedules were also one of the key contributing factors to successful achievement of this growth."

It goes without saying that timely communication is key to influencing consumer behavior. netCORE did encourage its clients to cash in on the Valentine month. And, the result was as expected. Valentine-centric marketing not only brought the desired ROI for its clients, but also pushed netCORE email volumes by leaps and bounds.

Some of the top contributors to this mammoth email volume no. are notable clients like India Today, Just Dial, Dainik Jagran group, Angel Broking, Mid-Day, HDFC Fund, Axis Bank, to name a few. Emergic MassMail (EMM), with its robust infrastructure, gives an email open rate of 5-6 per cent. The average click-through rate comes to 1-2 per cent, high enough as compared to 0.5-0.8 per cent in the industry. Its state-of-the-art infrastructure and established relationships with major ISP's ensures higher delivery rates into INBOX without getting marked as SPAM by Yahoo, Gmail & others. It offers an average delivery rate of 91 per cent approximately.

In the last two months, netCORE has launched four new crucial features, which act as the key differentiators for EMM thus enabling clients to make the most out of their marketing initiative. They include:

* ROITracker: Helps tracking the total conversions/revenue generated by each email campaign

* ListFix: Auto-corrects email IDs while a uploading for a campaign

* ListSecure: Provides an additional security cover to prevent clients' contacts from an unauthorized download

* PreviewPlus: Enables preview of campaigns in any Inbox across email clients and mobile devices

For further information, please contact:

netCORE

Kunal Wadia

E-mail: kunal.wadia@netcore.co.in