Tanishq launches affordable diamond jewellery

Company Brief

New Delhi April 02, 2012

Diamonds have always been hugely aspirational. Every woman would like to own them as they connote beauty, elegance, style and sophistication; diamonds are a reflection of the exquisite taste of the woman who wears them. Film stars and celebrities have added to the fashion quotient of diamonds by flaunting them in their movies and on the red carpet.

Keeping in mind the desire of consumers, Tanishq has launched an entire range of affordable diamonds to reach out to every single woman who aspires to own diamonds. This affordable range is priced between Rs 10,000 and Rs 25,000 and will be available at all Tanishq stores across the country.

The affordable range consists of exquisite designs across finger rings, earrings and pendants and is designed to appeal to a wide spectrum of consumers. Customers can also shop online by logging on to www.tanishq.co.in

Speaking on the affordable diamond range, Sandeep Kulhalli, VP, retail and marketing - Tanishq said, "At Tanishq we are focussed on catering to market demands. With more and more consumers aspiring to own diamonds, the onus is on Tanishq to create exciting products that addresses this need. By launching this range between Rs 10000 and Rs 25000 we are hoping to create desire among a lot of new audiences, including people who have never owned diamonds previously."

For further information, please contact:

Edelman

Vaishali

Mobile: 91-8800133299

E-mail: vaishali.sudan@edelman.com