BIGFlix takes consumer entertainment to an entirely new level, on the newly launched Micromax Funbook

Company Brief

Mumbai, April 10, 2012

BIGFlix, a part of Reliance Group's digital entertainment business, and Micromax Informatics Limited (Micromax), has announced their partnership to further advance the Movies on Demand ecosystem in the age of 'Digitalisation' on the newly launched funbook by Micromax.

As a result of the partnership, BIGFlix has specially created an Android application for the latest Micromax tablet (funbook), the country's first ever tablet operating on the latest Ice Cream Sandwich (Android 4.0 operating system). This allows subscribers to stream HD (High Definition) quality blockbusters from a premium catalogue which comprises of over 1000 movies across several genre's be it Action, Comedy, Drama and many more absolutely free for a period of one month. The same is also available for a subscription fee of merely Rs 249 per month. All you need to do is simply log on to www.BIGFlixplus.com.

Commenting on the partnership, Shreyash Sigtia, business head, Big Flicks said, "BIGFlix is India's first and only movie on demand service that offers an exhaustive library of movies in several languages across various genres. We are very happy to partner with Micromax Funbook. This association is extremely vital for us as it will enable us to make movies on demand available to Indian masses."

BIGFlix plus is a movie on demand subscription service that offers an exhaustive library of movies in several languages across various genre's be it drama, action and romance. Our service will be very beneficial to the net savvy movie buffs of India who is constantly on the Go. Our association with Micromax is vital for us because this partnership will support an d enhance our constant endeavor to equip consumers and reach the masses by providing them with latest blockbuster movies and other video content, this partnership proves to be a step closer to enhance, strengthen and expand the MOD (Movie on Demand) service in India."

Commenting on the association, Deepak Mehrotra, CEO of Micromax said, "Our strategy since inception has been to provide unique product offerings coupled with distinctive value additions to customers from time to time and our tie-up with BigFlicks, India's first and only movie on demand subscription service underscores this."

"We believe that in a highly competitive atmosphere, this will allow us to replicate our growth –globally, regionally as well as locally." he added.

For further information, please contact:

Hanmer MSL Communications

Pavan Sahu

Mobile: +91 9920207218

E-mail: pavan.sahu@hanmermsl.com