TripAdvisor empowers Indian hoteliers to build their businesses online

Company Brief

Mumbai, April 11, 2012

TripAdvisor has launched TripAdvisor Business Listings for Indian property owners, helping hoteliers to increase their business's exposure across all TripAdvisor-branded sites and encourage more direct bookings. The announcement follows a successful free trial of Business Listings launched exclusively on the tripadvisor.in site. With the official launch of Business Listings on a global scale, Indian accommodation businesses can now benefit from international exposure in front of TripAdvisor's worldwide community of more than 50 million unique monthly visitors.

A business listings subscription allows properties to add their direct contact information - such as a website link, email address and phone number - to their property pages on TripAdvisor. The product also allows subscribers to add special offers on high-visibility pages.

"The time is right for Indian hoteliers to take advantage of TripAdvisor Business Listings on an international scale, build their businesses online and increase their property's exposure in front of TripAdvisor's large global audience," said Julio Bruno, global vice president of sales, TripAdvisor.

"Ahead of today's launch, we have been laying the groundwork in India, More than 90 percent of the hoteliers we've contacted since April 2011 have already participated in our initiative to get accommodation businesses in India online. Hotels from India's 28 states and seven union territories are now featured on the site, and over 800,000 leads (clicks and email contact) have been generated for Indian hoteliers from domestic traffic alone via our free trial of the product on tripadvisor.in over the past ten months," he said.

Nikhil Ganju, country manager at TripAdvisor India, said, "Visits to India hotel pages on TripAdvisor have more than doubled in the last year demonstrating that now, more than ever, international travellers are using TripAdvisor to search for hotels in India. With page views for India destinations and accommodation businesses on the rise across all TripAdvisor domains, the time is right for Indian hoteliers to invest in the new improved Business Listing product in order to reach more potential guests around the world."

For further information, please contact:

Text 100 India

Ekta Ganotra

Mobile: +919810202529

E-mail: ekta.ganotra@text100.co.in