Fashos.com takes innovation in ecommerce, by way of consumer promotion, to a different level

Company Brief

New Delhi, April 12, 2012

Fashos.com has taken innovation in ecommerce, by way of consumer promotion, to a different level. All that users have to do is place a nominal online transaction worth Rs 69 at fashos.com and thereby participate in a Sweepstake. Every week six lucky winners will be declared via a randomized computer draw. The great thing here is that winners can choose from a rich selective catalogue of shoes on fashos.com.

What's more: everyone's a winner too. Those who participate but don't win the big windfall, still walk away with a cool three times worth reward points credited to their Fashos account to be redeemed via a purchase from the entire range of products across the site.

Navin Joshua, co-founder at Fashos.com feels, "It's a refreshing change in site visitor behavior where we are seeing quick and scalable traction that too without spending a bomb on marketing. We leverage the opportunity for customers to spend more time on the site and go through a transaction process end to end. It also gives us the chance to convey the site value proposition to the customer through repeat interaction. That's appealing and bringing an element of freshness to pure play ecommerce."

"Product level ecommerce needs some innovation for first time consumers to bite in, taste the opportunity, and build their appetite for more. How do we move the needle from that 1 in 10 transacting online to 5 in 10? Innovations such as these need to be tried, tested and the impending response studied". We have many such initiatives that will unfold over the coming weeks, that can enthrall our target audience consistently via Personalization and Social Engagement strategies", says Sumit Agarwal co-founder at Fashos.com

All we can say is if you haven't yet tried it, just go ahead! Sit back. Wait. Watch and Win Big on India's best online personalized footwear store!

For further information, please contact:

Mavcomm Group

Neeraj Atri

Mobile: 9811714871

E-mail: neeraj@mavcommgroup.com