Coffee Day launches revolutionary filter coffee vending machine

Company Release, September 21

NEW DELHI

Coffee Day Beverages Division, a part of Amalgamated Bean Coffee Trading Co. Ltd. (ABCTCL), India's largest vertically integrated coffee conglomerate, has introduced "Bean2Cup", a revolutionary filter coffee vending machine that serves the freshest, authentic filter coffee on demand.

A distinct feature of the Bean2Cup machine is that the coffee is made from handpicked roasted coffee beans and not coffee powder. The coffee beans are ground in the machine itself and then made into a rich, creamy concoction to be finally mixed with hot milk to give you a perfect cup of cappuccino, espresso, latte or black coffee. The advantage of using coffee beans instead of powder is that the rich aroma and freshness of the coffee is maximized to enhance the drinking experience. Additionally, the machine also allows digitally controlled customization of the serving where the coffee lover can choose the strength of coffee, temperature and percentage of the milk or water in the mix.

Bean2Cup is sleek, ergonomically designed, requiring no more than 2 x 2 sq. ft space. It uses only fresh, hygienically sealed ingredients and coffee beans are packed in aluminum pouches with one-way valves to retain freshness. The machine can be equipped to dispense a choice of hot beverages that include hot milk, or plain hot water to prepare plain or flavoured tea. The machine is user friendly digital controls for easy and precise operation and has an automatic cleaning and flushing system to maintain hygiene. It also is easy to install and offers constant service the year round.

All in all, the Bean2Cup machine provides the coffee lover with a fresher and superior cup of coffee compared to other instant coffee premix machines in the market.

Says Mr. A.G Puttaraj, General Manager, Marketing, "Bean2Cup is a total revolution in coffee dispensing machines. Not only does it prepare the freshest serving using coffee beans instead of powder, it also lets the coffee lover choose exactly how it should be light or strong, with milk or without milk, etc. This is as fresh and individually suited filter coffee that you can get from a coffee vending machine."

Coffee Day Beverages Division is a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), a Rs. 300 crore, ISO 9002 certified company with over 5000 acres of coffee estates producing quality coffee beans for both the domestic and export markets. Coffee Day is an established brand name, which is, used as a mother brand in all of the groups coffee businesses, which are Café Coffee Day (pioneer and largest Indian retail coffee café chain), Coffee Day Xpress (retail fast food outlets), Coffee Day FMCG (blended coffee powder) and Coffee Day Fresh 'n Ground (coffee powder stores).

For further details, please contact:

Chethan:

Coffee Day Beverages Division

Tel:9341368024

Email: chethan@coffeeday.com.