Madura Fashion & Lifestyle's super-premium lifestyle retail chain 'The Collective' launched in Pune

Company Brief

Pune, April 18, 2012

Adding colour, verve and pret to the city, offering super premium to luxury brands, comes 'The Collective', a lifestyle retail concept launched by Madura Fashion and Lifestyle, part of Aditya Birla Nuvo Ltd. A first of its kind retail concept, the brand officially inaugurates the world's best fashion brands for men and women with the opening of their fourth flagship store in India at the Park Plaza in Koregaon, Pune.

Set in a dreamy backdrop, the store was launched with an ethereal theme of 'Mid Summer Night's Dream', showcasing world's best fashion within the theme. At the helm of the show was none other than Neha Dhupia known for her quintessential chic looks. Neha set the ball rolling as the haute hostess presenting the fashion show with a dream sequence and unfurling of spring summer collection for 2012. The fashion show was followed by spirit, mirth and music with DJ Whosane and in an evening that saw best of Pune's who's who, celebrating with each other and reliving the extravaganza.

The store not only saw the best of the collections on display for the enthralling audience of Pune, but also the news of new and exclusive collections from 'The Collective that will now be available to Pune's Fashion conscious. The store is out to set new standards and a bench-mark for most others to follow.

For further information, please contact:

Clea Public Relations

Rohan Dalmia

Mobile:+919967551866

Email-Id: rohan@cleapublicrelations.com