Company Brief
Mumbai, April 24, 2012
Infiniti Retail Ltd, a 100% subsidiary of Tata Sons, today announced their foray into the e-commerce arena with the launch of Cromaretail.com. Croma’s new online avatar was launched by Mr. Ratan Tata, Chairman, Tata Sons in the presence of Mr. Cyrus Mistry, Deputy Chairman, Tata Sons, Mr. RK Krishna Kumar, Chairman, Infiniti Retail Ltd. and Director, Tata Sons and Mr. Ajit Joshi, CEO & MD, Infiniti Retail Ltd, in Mumbai.
Croma is India’s first large format specialist retail chain for consumer electronics and durables, promoted by Infiniti Retail Limited. Leveraging the strong distribution network of Croma’s 72 stores pan-India, this new e-commerce platform will empower the aspirations of consumers, creating access and experiences across the country.
Bringing the Croma experience online, consumers will now have access to a wide range of products including home entertainment systems, small appliances, white goods, computers and peripherals, mobile phones, imaging and gaming software.
“Since the launch of Croma five years ago, we have seen the retail industry evolve into being an integral part of our consumers’ lives and the launch of our e-commerce venture is a natural progression towards delivering growth and trusted service to our users across India,” said Mr. RK Krishna Kumar, Chairman, Infiniti Retail Ltd. and Director, Tata Sons. “We are excited with the potential and the opportunity online retailing currently offers in India. With the increasing growth in internet penetration and more and more users going online to shop, we feel the time is right for Croma to take the digital leap.”
Speaking on the occasion, Mr. Ajit Joshi, CEO & MD, Infiniti Retail Ltd., said “As the no.1 electronic retail brand in the country that has built a strong network of stores, trust with consumers and added value to shopping experiences, the online opportunity for Infiniti Retail Ltd. has enormous potential. Consumers are increasingly researching their purchases online and our presence in the e-commerce environment brings with it the credibility and superior service of any Croma store.”
Croma’s online and offline stores will function seamlessly together, leveraging the expertise of chosen payment and logistics partners to deliver a safe and secure shopping environment.
Keeping in mind the company’s philosophy of ‘We help you buy’, the virtual store will be stocked in real time for extensive product offerings. The site also has comprehensive buying guides and expert tips and reviews to help make informed purchases decisions. Other important factors like after sales service will be available for both online and brick-and-mortar stores.
Croma promises its consumers great value for money on various purchases and smooth transaction for a world-class online shopping experience. So go ahead and ‘Buy Yourself an Electronic Life’ only on cromaretail.com!
For further information, please contact:
Stuti Singh
Edelman
Mobile: +91-9867035866
Email: Stuti.singh@edelman.com
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