CS Direkt manages launch of the Maserati GranCabrio Fendi Car

Company Brief

Gurgaon, April 26, 2012

Fendi and Maserati joined hands. Taking on the Whispered Grand tour project, the two international brands came together in India for a partnership that is not only a first-timer for the two, but also unique in many ways.

Presenting The Whispered Grand Tour Project, the two brands came together for a partnership of sorts. The Whispered Grand Tour Project is an initiative that aims at generally highlighting the importance of made in Italy, high quality products and craftsmanship, and that too, in a “whispered way”. This initiative also aimed at positioning Fendi as a part of the “Craftsmanship Community”, hence elevating its corporate image.

The event was executed and handled by Delhi based CS Direkt Events & Exhibitions. On being asked about the event, Mr. Sanjeev Pasricha, the MD & CEO of CS Direkt said, “At CS Direkt, we always aim at giving the client much more than he expects. In the case of Fendi Maserati, we had to deliver high-key work as Fendi demands. The Maserati GranCabrio Fendi Car was to be used as a tool to present the Whispered Grand Tour Project in a unique way, and we had a very short deadline to deliver all of it. However, we gave it our best and got great feedback from the client.”

Everything at the event moves as smooth as the Maserati that boasts of Excellence with Passion. Also, adding a touch of class to the entire event was the perfectly finished setup that not only showed the Fendi edge, but also boasted of cutting-edge technologies and awe-inspiring efforts put in by CS Direkt. The Whispered Grand Tour Project has just taken a start and anyone who’s witnessed the event would agree to the fact that it was indeed grand!

For further information, please contact:

CS Direkt

Glen D'Souza

Email: glen@csdirekt.com