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Shilpa Shetty to endorse stem cell banking network CordLife

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afaqs! news bureau
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Kolkata, April 28, 2012

Asia's largest stem cell banking network CordLife today announced ShilpaShetty as its new brand ambassador. As a would be mom, ShilpaShetty not only wants to store her baby's stem cells with CordLife but also would be actively involved in creating awareness among the would be parents on the importance of stem cell banking.

An actress, yoga practitioner, reality show winner and an entrepreneur, ShilpaShetty has played every role of life with elan. Gearing up now for the most exciting phase of her life, motherhood, Ms Shetty says: "Motherhood is the best thing that can happen to a woman, it brings a sense of responsibility."

Ms. Shetty has decided to bank the stems cells of her baby with CordLife, because CordLife offers the latest technology available and is one of the most trusted names in stem cell processing and cryopreservation in this part of the world.

With tremendous potential in curing critical diseases, stem cell therapy is the future of medical science. Stem cells extracted from the cord blood have positively treated conditions like leukemia, lymphoma, cerebral palsy and thalassemia major. The technology is also being used to treat various other diseases as well.

Meghnath Roy Chowdhury, MD of CordLife, said: "Ms. Shetty symbolises the global woman who has excelled in all walks of life. She is the ideal personality which every woman aspires to be. As someone who is looked upon as a role model and as a very successful woman in all her right, her decision to bank her baby's stem cells would have the right influence and impact on the would be parents. At CordLife we are encourage by the fact that someone like Ms. Shetty has taken this decision to bank with us which is going to further strengthen our determination to serve the community in fighting life threatening diseases."

The actress herself is overwhelmed with the association. ShilpaShetty said, "Stem cell banking gives me the peace of mind for my baby's health. By banking stem cells, my child will have more medical options in the future. This was the most precious and personal gift we could think of, for our little one - to have his/her stem cells stored at birth. As the CordLife slogan rightly put 'One Chance, One Choice' and I have availed the only chance and have chosen CordLife."

According to Shilpa, it is essential to be aware of stem cell banking even before a couple decides to opt for parenthood. Being responsible parents does not only mean, putting a fixed deposit in the name of the child or paying hefty insurance premium for the baby. It also means how the health of the baby can be insured biologically – giving the child an opportunity to use his/her stem cells as an alternative natural source to treat diseases and injuries. This is best done by investing in stem cell banking. Right at birththe only chance, the parents must get the cord blood and umbilical cord tissue of the baby collected and stored, so that in future the same can be used if required either for protecting the baby's or his/her immediate families health or even protecting the baby's sibling's health.

CordLife besides having branches all over India, the brand is widely acknowledged to resonate with the best quality and technology leadership in Asia covering Singapore, Hong Kong, Macau, Indonesia, and the Philippines over the last ten years. It is also the only stem cell bank providing a quality guarantee of $30,000 to ensure the quality of cord blood stored. Under this programme, families are assured of a viable cord blood unit throughout their contractual agreement with CordLife.

For further information, please contact:

Hanmer MSL

Deborshi Saha

Mobile: +91 98319 57376

E-mail: deborshi.saha@hanmermsl.com

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