Vespa India launches its first digital campaign 'Once Upon A Vespa'

Company Brief

New Delhi, April 30, 2012

In preparation for its launch in India, Vespa is leaving no stone unturned in its attempt to make Indians aware of the brand's legend. Vespa has taken a first-of-its-kind heritage education initiative through a digital campaign that not only educates consumers about its rich heritage and culture but does so in a fun and involving manner that's contemporary yet classic. This online experience also creates a desire to own this iconic brand.

Conceptualised and designed by OgilvyOne Worldwide in partnership with Meridian Communications, 'Once Upon A Vespa' takes users on an interactive journey of the brand's rich heritage, peppy attitude and love for the open road. 

"With a brand like Vespa we had to create an extremely immersive story around its iconic lineage and interesting anecdotes, which is what Once Upon A Vespa is all about" says Prasanna Kulkarni, senior creative director, OgilvyOne Worldwide.

The 'Once Upon A Vespa' contest primarily focuses on the brand's origins, its impact in the world of two wheelers and its influence on popular culture. Lucky winners stand to win a trip to Italy, Vespa scooters and other prizes if they successfully complete all the stages of the contest. This contest is open via www.onceuponavespa.com and the brand's Facebook Timeline www.facebook.com/vespaindia.

For further information, please contact:

OgilvyOne Worldwide

Prasanna Kulkarni

Mobile: 9867204101

E-mail: prasanna.kulkarni@ogilvy.com