Redefining MP3: The New Network Walkman® Series from Sony India

Company Release, September 23

NEW DELHI

Sony India, the pioneer of the Walkman®, has announced the launch of their internationally renowned new Sony Network Walkman® series including the NW-E100, the NW-E500 and the NW-HD5 in India. Taking portable digital music to new heights of style, performance, ultra-portability and great sounding audio, the MP3 Walkman® range incorporate cutting-edge technology with unmatched features, super-sleek designs and compactness. Keeping in line with its international strategy of providing consumers with the very latest in technology, the NW-E100, the NW-E500 and the NW-HD5 are the latest of Sony’s new MP3 Walkman® series to be launched in India.

Powered by Sony’s proprietary stamina battery life and miniaturization technology, the NW-E100 and NW-E500 series are flash memory MP3 Walkman®, while the NW-HD5 is a part of the hard disk player range. The MP3 Walkman® series represents the easiest way for music lovers to enjoy their digital music, as all the models are equipped with the legendary long play battery life. The E100 series offer upto 40 hours of playback, whereas the E500 series offer upto 50 hours on the MP3 format. Both these models are available in memory capacities of 256 MB and 512 MB. The NW-HD5 with a memory of 20 GB, offers 40 hours of playback on a single charge, enabling storage of upto 13,000<1> songs.

According to Mr. Katsuhiko Murase, Head - Marketing, Consumer AV/IT, Sony India Pvt. Ltd. said ”Sony’s innovation and quality standards are world renowned as is our endeavor to offer consumers with the latest products that cater to their changing lifestyles. The Network Walkman® series is an excellent example of the transformation of an audio device into an entertainment and lifestyle device with lots of flexibility and freedom. The new range combines looks, performance, storage capacity and unbelievable battery life all rolled into one, redefining stamina, compactness, style - all in all redefining MP3.”

“Each new Network Walkman® model has a unique feature set, allowing customers to choose a player that best suits their individual needs, lifestyle and budget. It truly makes listening to your favorite music easier and more convenient than ever before," he added.

For further information, please contact:

Poonam Thakur

Corporate Voice | Weber Shandwick

212, Second Floor

Okhla Industrial Estate, Phase III

New Delhi - 110020, INDIA

Tel: + 91 11 26936834, 35 Fax: + 91 11 26936836

Mob: + 91 98 181 30538

poonam@corvoshandwick.co.in

www.webershandwick.com

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