Jealous 21 launches its spring summer collection 2012

Company Brief

Bangalore, May 4, 2012

Jealous 21, the exclusive women's wear brand that pioneered jeans that fit every body type launches the new Spring Summer Collection 2012. Every girl wants a pair of jeans that fit her like second skin, enhances her hips and is a good fit at her waist. The highlights of this season are the 'Magic Jeans' and Oomph'd' collections.

'Magic Jeans' is an innovative concept introduced for the first time by Jealous 21. The denim fibre has been treated with pigments to change colour with rise and fall in body temperature. Available in four colours, the lavender colour denim changes to pink, blue denim changes to white, grey changes to off-white and turquoise to green. The Magic Jeans are priced at Rs. 2499.

Jealous 21 also focuses on 'Oomph'd' this season. The brand introduced the idea of a jeans-fit to be as per body type. It launched three hip sizes for every waist size. This ensures that 'No Alterations' are necessary when looking for the perfect fit. It has classified each hip & waist ratio as a custom fit size known as the 'Oomph Factor'. The three custom fits are 'Hottie' for slim hips, 'Hourglass' for relaxed hips & 'Bootilicious' for wide hips.

'The Sunwashed Denims' are another surprise in the Collection – these jeans in delightful pastels are likely to be the coolest shades this summer. Apart from the season's highlights, Jealous 21 also has a 'Tattoo Range' of t-shirts, with bright colours and bold graphic motifs inspired by body-ink - the ideal casual-wear for hanging out. Then there is the 'Sparkle Range' of slick party dresses, 'Super Skinny Jeans' with regular and zippers. 'Cropped denims' are back with bright funky tees, including a new array of colours and graphics in Powerpuff tees.

Get trendy this season with Jealous 21 and get your pair of Magic Jeans! Prices range between Rs. 299 and Rs. 2499. Jealous 21 is available at select outlets, Central, Pantaloons and Reliance trends outlets.

For further information, please contact:

Brand-comm

Sindhu Pawar

Tel: 8792326408

E-mail: sindhu@brand-comm.com