Snapdeal.com, India’s leading e-commerce company has launched Sports and Hobbies category. This is in-line with the company’s strategy of offering the largest selection of products online, across a wide range of categories. Snapdeal.com is already one of the largest e-retailer across categories like Watches, Fashion accessories, Mobiles, Electronics, Jewelry among others.
The launch of this category will further increase the assortment on the platform and offer a wide range of sports products and fitness equipments across brands. The category currently features products across Cricket, Tennis, Squash, Badminton, Football, Basketball, and fitness accessories among others. The focus is to bridge the gap between the demand and supply for this category, given the offline market is highly fragmented and unorganized to a large extent.
Snapdeal’s recent acquisition of eSportsbuy.com, which is India’s largest e-retailer of this category, has helped in building a strong supply side network, of a wide range of sports and fitness products.
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