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Bharti Walmart Celebrates 'Earth Month'

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afaqs! news bureau
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New Delhi, May 11, 2012

As part of its commitment to the environmental sustainability, Bharti Walmart is celebrating Earth Month at its Best Price Modern Wholesale stores from 22 April to 22 May 2012. The key objective behind this initiative is to increase awareness about environment-friendly products and inspire customers to buy these at low prices, thereby supporting efforts to conserve the Earth’s environment.

Commenting on the campaign, Arvind Mediratta, Chief Operating Officer, Cash and Carry, Bharti Walmart said “At Bharti Walmart, we are committed to sustainability initiatives that save people money, so they can live better. During Earth Month and beyond, we will work with our members toward promoting products that not only save our members money but also are environment-friendly.”

Bharti Walmart’s Earth Month campaign is spread over Green Products, Green Packaging and Organic Products. Under Green Products, the raw materials are either from recycled or reused sources. Additionally, those products that are manufactured using renewable energy resources, or help save energy than comparable products for end users are also termed as Green Products. CFL bulbs, energy-efficient air-conditioners, etc, that consume less energy fall within this category.

Green Packaging category comprises of products that have recycled materials used in its packaging, or the packaging is being recycled after use. Similarly, Organic Product category includes food items that do not involve modern synthetic ingredients such as synthetic pesticides and chemical fertilizers; do not contain genetically modified organisms; and are processed without using irradiation, industrial solvents, or chemical food additives.

Some of the above products include green incense, school notebooks, dry battery cells, electric scooters, recycled hard tissues, herbal mehendi, handmade products as well as tetra and green packaging, amongst others. Coinciding with the Earth Month, the Store associates and members are undertaking “Clean and Green drives” at public places around the stores. As part of this initiative in Lucknow, members and associates of Best Price Modern Wholesale store planted 80 saplings in partnership with Ansal API to green the area around Amar Shaheed Path on 04 May 2012.

For further information, please contact:

Imprimis PR

Nikita Kukreja

Mobile: +919811754989

Email: nkukreja@imprimispr.com

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