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EG! Communications organizes Pacific Summer Star at Pacific Mall in Tagore Garden

Company Brief

New Delhi, May 18, 2012

Award-winning Mumbai-based experiential marketing firm Everything Goes! Communicationsis organizing the ‘Pacific Summer Star’ a unique competitive talent platform for kids at Pacific Mall in Tagore Garden, New Delhi. The event will go live on May 18, 2012 and will continue till June 10, 2012.

In order to qualify for the Pacific Summer Star, participants will be gauged on criteria such as Knowledge, Creativity, Skills & Physical Endurance thereby preparing them for their progress outside of school. The contest has three levels that involve games that test physical as well as mental skills of the participants that include crossing a rope bridge, solving jigsaw puzzles, etc. The Knowledge Star Game, which essentially tests the knowledge of a participant, will be played once every hour on a daily basis. On the last two days of the event, a mega competition between the daily winners will see the coronation of the ‘Pacific Summer Star.’

“To beat the summer heat, our objective was to create a summer play park within the mall for the kids that will allow the kids to let their hair down and enjoy their summer holidays, while parents could spend some quality time shopping. Hence, we came up with the idea of ‘Pacific Summer Star’ where we conduct activities that acknowledge kids with all round ability and honour them on a daily basis by engaging them in fun activities. Delhi kids are amongst the brightest and most competitive in the country, and we have visualized this particular event keeping this trait in mind. And we are confident that they will fully enjoy this and participate in large numbers. And the parents will be happy too!” said Mr. Vjay Dewan, Chief Creative Guardian, Everything Goes! Communications

Speaking on the Delhi debut, Dewan said, “We are very excited to be working in Delhi, for which we have associated with PPZ, the Mall Management company that runs the operations of Pacific Mall. With Pacific Summer Star, we are debuting in Delhi and hope to create a mark in retail events, design and activations here just as we have done in Mumbai, Pune, Bangalore and Hyderabad.”

Every kid who wishes to participate in the ‘Pacific Summer Star’ needs to register herself/himself, upon which s/he gets a Summer Star Booklet, in whichthe activities and the points collected at the various levels of the ‘Pacific Summer Star’ contest are recoded. They have to participate in 3 activities in order to qualify for the main game – ‘Knowledge Star Game’ - that will test their General Knowledge

The event will culminate with a Grand Finale where the Daily winners of the contest will compete against each other to become the ‘Pacific Summer Star’ and win a Grand Prize.The grand finale will see the top 15 winners, basis points collected; compete against each other in a 2 round contest – Talent Show and Fashion Show.

To award and acknowledge multiple visits to the mall, during the event period, various milestones basis collected points will be defined for the participants to win assured prizes that include Gift Vouchers of up to Rs.1000/- value, meal vouchers, movie cds, game cds, cameras etc.

For further information, please contact:

PR Axis

Pooja Mishra