Mumbai, May 18, 2012
Khushi Advertising one of the leading Advertising agency specialized in Cinema medium has bagged the exclusive rights of Adfilm screening across Fun Cinemas Multiplex chain. The rights have been given for all existing and upcoming Fun Cinemas Multiplex screens across India for 2 years.
On the development Mr. Pranay Shah, Director of Khushi Advertising is obviously elated, he confirms and explains, “Khushi advertising is growing aggressively and as part of our continuing expansion, the new association with FUN Cinemas will further improve our business growth. Khushi advertising has been selling multiplex onscreen space PAN INDIA since last 15 years and has successfully emerged as the best media buying agency in Cinema medium. Our pan India presence with exclusive rights and tie-ups with some of the biggest names and chains of malls, Department stores and multiplexes makes us a single point source for advertiser’s requirements in this exciting new dimension of advertising. This year our strategy is to control minimum 650 screens out of total 1000 screens across various cinemas”.
FUN Cinemas is currently present in over 19 cities across India, including Mumbai, Delhi (4 properties), Bangalore, Chandigarh, Lucknow, Jaipur, Hyderabad, Gwalior, Goa, Ambala Panipat, Guwahati, Hissar, Amritsar, Kota, etc. comprising of 77 screens nationally and is also present in tier I, tier II and tier III cities with 200+ single screens (Digital Cinemas). FUN Cinemas upcoming properties in 2012-13 country wide, will add 32 screens in multiplex format , 100 in digital format and 25 screens in refurbishment format to its tally, thus consolidating FUN Cinemas position as one of the best entertainment provider in the country
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