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Oberoi Mall thrills Indian Gamers in Special Midnight Launch of Max Payne3

Company Brief

Mumbai, May 18, 2012

Oberoi Mall, Mumbai's leading shopping, entertainment and lifestyle destination today witnessed the special mid-night launch of “Max Payne3” - the third title in the famous Max Payne series - officially released by e-xpress Interactive Software Pvt. Ltd. at Oberoi mall's 'Games The Shop' amidst gathering of gamers at the late hours.

Three lucky customers got a chance to get their copy of the game free thanks to a 100 per cent money back plan. Other exciting offers included a 5 per cent discount on the maximum retail price for customers present at the launch, a chance to receive free downloadable bonus content, and cool Max Payne3 freebies, all treasured by fans of the popular game.

The latest in the groundbreaking series known for bringing such features as bullet time, noir atmosphere and Hong Kong action movie aesthetics to video games, Max Payne 3 combines highly sophisticated shooting mechanics and fluid movement with a dark, twisted narrative, and intensely cinematic presentation.

Commenting on the launch, Nirzar Jain – Vice-President Oberoi Mall said, “We're delighted to be the first mall in India to release a much-anticipated game like Max Payne3 through a special midnight launch. We've always believed in offering our customers an exciting and rewarding shopping experience and attempted something new and different this time around for the gaming community. We're thrilled with the response from fans who were eagerly waiting to enjoy the game after its launch in America on the same day.”

Mr. Anand Khemani, Director, Games The Shop said, “Games The Shop is a one-stop-destination for the best in gaming technology. We are delighted to have launched Max Payne3 in India at midnight. The initial response has been fantastic and we look forward to meeting the wishes of the Indian gaming community in the days to come.”

For further information, please contact:

Zzebra PR

Nidhi Thakur

Mobile: +919833723204