Now consumers get a chance to design Kurkure festival gift boxes

Company Brief

Mumbai, May 24, 2012

In line with its approach of celebrating unconventionalism, Kurkure- India’s popular namkeen brand from PepsiCo India, has announced a unique interactive challenge. Now consumers can get a chance to design the eagerly awaited Kurkure festival gift boxes by participating in the ‘Design &Win” contest. As part of this initiative, Talenthouse, the largest international creative platform is challenging its own community of over 35,000 artists and Kurkure fans to undertake product design of the Kurkure pack graphics.

The “Design & Win” initiative will accept entries through 28th May, 2012 and the winners will be announced in July 2012. What’s more- the best designs that will be selected by Kurkure, will reach out to innumerable families in India and the winning entry will receive a cash prize of INR 1,00,000. The most voted entry will also receive a cash prize of INR 25,000.

Nalin Sood, EVP Marketing said, “Kurkure is an iconic brand that is known for its unconventional communication, products and philosophy. Over the years it has come to be the unconventional gifting choice at festival times like Diwali. In keeping with the strategy, the brand has decided to use the unique platform offered by Talenthouse to give people a chance to design our 2012 festival gift box. ”

Arun Mehra, CEO – Talenthouse said, “We at Talenthouse have always encouraged talent and creative skills of artists by encouraging brands to adapt crowdsourcing and now taking a step forward into product design. This collaboration with Kurkure will provide the creative community a platform to make something that will be their own and reach out to every nook and corner of the country at the time when the entire nation is celebrating and getting together for the auspicious occasion of Diwali.”

The creative invite from Kurkure looks to harness the imagination of artists for creating designs that give festivity a new meaning, blending modernity with tradition. This creative invite aims to design clutter breaking packaging for Kurkure’s festive gift-box for 2012. For more information, log on to: http://www.talenthouse.com/kurkurediwaliboxart-2012

For further information, please contact:

i9 Communications

Urvika Pandey

Mobile: +919619193217

Email: urvika@i9c.in